At a Glance
- Webflow is usually the better fit once your WordPress stack relies on 20+ plugins, custom post types, and workarounds just to stay fast, on-brand, and compliant.
- A “complex migration” is a structured, SEO-led rebuild — not just copying pages over. It covers CMS re-architecture, redirects, gated content, multi-language, and analytics continuity.
- The right agency will lead with strategy (Blueprint), prove their migration process, and give you clear expectations on timelines, pricing, and success metrics — before anyone touches your domain.
Why this question matters now for Singapore teams
If you’re running growth or comms in a Singapore B2B or services firm, your current WordPress setup is probably… layered. Years of campaigns mean 20+ plugins, custom post types, multiple language plugins, and a blog that’s hard to govern. Security reports show that almost all WordPress teams have faced at least one incident, with 64% suffering a full breach, largely driven by plugin and theme issues.
At the same time, Core Web Vitals and performance are now front-and-centre for SEO — especially in competitive markets like Singapore. Google and Webflow’s own technical SEO guidance emphasise that fast, stable, responsive experiences are now baseline expectations for ranking and conversion.
So the real question isn’t “Is Webflow better than WordPress?” It’s: “Given the complexity and risk profile of our current site, how do we migrate safely — and who can we trust to do it?”
Where Webflow and a specialist agency really win
This is where it helps to break the decision down into a few strategic chunks rather than platform fanboyism.
- Webflow beats plugin-heavy WordPress when performance and control matter. Webflow removes the constant plugin-update treadmill and gives you a tightly controlled front-end, which makes passing Core Web Vitals easier when implemented well. Case studies show Webflow sites moving from failing Core Web Vitals to 90%+ “Good” experiences and significant search impression uplift after performance-focused rebuilds.
- A “complex migration” means more than copying pages into a new CMS. Think 20+ plugins, multiple custom post types, large blogs (100+ posts), multi-language structures, gated content, CRM-integrated forms, and legacy tracking scattered through themes. Each of these ties into SEO, compliance, and analytics continuity — and each one is an extra risk surface when you move. Weekly vulnerability reports often list over 100 new plugin and theme issues at a time, which is exactly the kind of fragility you’re trying to escape.
- A Webflow-focused agency should talk architecture, not just aesthetics. For complex migrations, you’re looking for teams who can: design a new CMS & URL structure, plan 301 redirects, run SEO and Core Web Vitals audits, use automation (e.g. Python-based imports) for content, and design within a component system so your team can edit safely post-launch.
How to fairly shortlist and compare 3–5 Webflow agencies
Once you’ve decided Webflow is the likely destination, your risk shifts from “platform vs platform” to “team vs team”. Here’s how to keep the evaluation grounded.
- Score technical depth, not just design polish. In discovery calls, ask each agency to walk you through how they’d structure your CMS (collections, relationships), safeguard SEO (schema, meta, Core Web Vitals), and handle 301s and GA4/Tag Manager. Webflow’s own guides now treat technical SEO and Core Web Vitals as first-class citizens, so any serious partner should too.
- Interrogate their migration process step by step. Look for a documented, migration-specific process: current-state analytics and SEO audit, content inventory (keep/combine/delete), CMS architecture plan, redirect map, staging QA (including 301 testing), and post-launch monitoring in Search Console. At Underscore, we formalise this in a paid “Blueprint” phase before execution, precisely to de-risk complex moves.
- Align on engagement model, pricing bands, and success metrics upfront. For growth-stage B2B and mid-market service firms, expect a paid strategy phase in the S$2k–4k range, and a full migration + redesign project typically starting in the high teens and running into the S$20k–30k+ band depending on scope and regions. Ask how they charge for ongoing optimisation (e.g. transparent SiteCare retainers from a few hundred to a few thousand per month, tied to a clear service menu). Success metrics should include Core Web Vitals, organic traffic and rankings on key URLs, and commercial metrics like demo form completion or consultation bookings, not just “site launched”.
Putting this into practice: our recommendations
If you’re staring at a complex WordPress estate and a looming rebrand, here’s how we’d tell you to move.
- Treat the migration as a transformation project, not a lift-and-shift. Use this moment to rationalise pages, tighten your messaging, and rebuild your CMS around how marketing actually runs campaigns today — not how the blog was set up five years ago.
- Insist on a paid, low-risk Blueprint before any build contract. This should give you a SEO/analytics audit, proposed Webflow architecture, redirect plan, timeline, and fixed-price project quote. If an agency wants to skip this and “figure it out as we go”, that’s a red flag for complex work.
- Plan for ongoing optimisation from day one. Webflow will remove a lot of operational friction, but your best ROI comes from continuous experiments on conversion, SEO, and content. A credit-based retainer with a clear menu of tasks (new landing pages, schema, AEO prep, performance passes) keeps the system evolving without opaque hours.
Conclusion & next step
Choosing a Webflow-focused agency in Singapore for a complex WordPress migration isn’t about who has the slickest case study reel. It’s about who can protect (and grow) your SEO, rebuild your CMS intelligently, and give your marketing team more control with fewer moving parts.
At Underscore, we do that via a Blueprint-first approach, a component system built for marketers, and a clear bridge into long-term SiteCare. If you’re weighing up a move off WordPress and want a de-risked plan before you commit budget, your next step is simple: book a Strategy Session, bring your analytics access, and let’s map the safest path from “plugin chaos” to a performant, Webflow-powered system your team can actually own.
