10 Best AEO/GEO Tools for AI Search (2026)

Key Takeaways

• AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are two names for the same discipline: optimising your brand's visibility inside AI-generated answers on ChatGPT, Perplexity, Google AI Overviews, and similar platforms.
• The AEO tooling category barely existed 18 months ago. As of February 2026, there are over a dozen platforms competing, with combined funding exceeding $180 million across the top players.
• Pricing ranges from $0 (Hall AI's free tier) to $2,500+/month (Conductor enterprise estimate), with most tools landing between $99 and $399/month for meaningful functionality.
• Profound is the only AEO startup to reach unicorn status, raising $96 million at a $1 billion valuation in February 2026.
• Peec AI grew from $0 to $4 million ARR in 10 months, making it the fastest-growing AEO startup in Europe.
• Most AEO tools started as pure monitors, but the category is converging on content execution and suggestion. Notably with Profound AEO agent, Peec’s Actions, and AthenaHQ’s Action Center, now offer content generation or optimisation features.
• Traditional SEO tools like Semrush and Ahrefs have been adding AI visibility features into their platform which indicates a shift in the market dynamics.
• We tested Peec AI and Profound hands-on. Everything else in this guide is based on published information, demos, and market research. We are an AEO consultancy. We don't sell tools. We use them.

What Are AEO/GEO Tools and Why Do They Matter in 2026?

AEO tools track and improve how your brand appears inside AI-generated answers. They are purpose-built for a world where customers ask ChatGPT, Perplexity, or Google AI Overviews for recommendations instead of scrolling through ten blue links.

AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) mean the same thing. AEO emerged when Google began surfacing featured snippets and knowledge panels. GEO is the newer term for optimising across AI-driven tools like ChatGPT and Perplexity. The industry uses both interchangeably, and so do we.

Traditional SEO tools were not designed for this. They track keyword rankings, backlinks, and organic traffic. They cannot tell you whether ChatGPT is recommending your competitor instead of you, or whether Perplexity is describing your product inaccurately.

The shift is accelerating. According to Gartner, traditional search engine volume will drop 25% by 2026 due to AI chatbots. Profound's research found a surprisingly small overlap between Google rankings and ChatGPT citations, meaning ranking #1 on Google does not guarantee AI tools will cite you.

That's the gap AEO/GEO tools are built to close.

How We Evaluated These Tools

Methodology note: We tested Peec AI and Profound hands-on as part of our AEO consulting work. For the remaining eight tools, we relied on published pricing, product demos, official documentation, third-party reviews, and verified user feedback. We are an AEO consultancy. We don't build or sell tools. We use them for our clients, which means we have no financial incentive to favour any product on this list.

Evaluation criteria:

Limitations: AI visibility data is inherently noisy. No tool has access to ground-truth data from LLMs. All platforms rely on estimates and external monitoring. We flag accuracy concerns where relevant.

AEO/GEO Tools at a Glance: Pricing and Feature Comparison

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What Does This Cost in Your Currency?

Here is what the starting prices look like in local currencies across Asia-Pacific.

Approximate conversions based on February 2026 exchange rates (1 USD ≈ 7.80 HKD, 1.35 SGD, 1.55 AUD, 32.50 TWD; 1 EUR ≈ 1.05 USD). All tools bill in USD or EUR. Your actual charge will depend on your bank's FX rate and any cross-border fees.

The 10 Best AEO/GEO Tools for AI Search in 2026

1. Peec AI

Overview: Berlin-based AI search analytics platform that tracks brand visibility across multiple LLMs with actionable content recommendations. The fastest-growing AEO startup in Europe.

AI Engines Covered: Choose 3 from 6 available models on all paid plans: ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Perplexity, and Gemini. Enterprise adds Claude Sonnet 4, GPT-5 Search, and API access. Additional models can be added for a per-tier fee.

Key Features:

• Brand visibility scoring and prompt rankings
• Sentiment tracking across AI platforms
• Content optimisation workflows baked into the analytics dashboard
• Up to 4,500 AI answers analysed per month on Starter (50 prompts × 3 models × 30 days)
• Multi-country tracking from Advanced plan upward (Starter limited to 1 country per project)
• GSC, GA, and Looker integrations on Advanced and above
• 7-day free trial

Pricing:

• Starter: $95/month (50 prompts, 1 project, daily refresh)
• Pro: $245/month (150 prompts, 3 projects)
• Advanced: $495/month (350 prompts, 5 projects, multi-country, GSC/GA/Looker integrations)
• Enterprise: custom (unlimited prompts, all models, SSO, API)
• Add-on models: $35/mo (Starter), $85/mo (Pro), $165/mo (Advanced) per additional model
• 15% discount on annual billing

Notable Clients: Wix, Glide, Merge, Brevo, Superside. 2,000+ marketing teams onboarded.

Funding: $29 million total ($21 million Series A, November 2025). Led by Singular. Valuation above $100 million. Grew from $0 to $4 million ARR in 10 months.

Best For: Growing startups and mid-market marketing teams that want visibility analytics and content recommendations in one place.

Verdict: The best balance of price, design, and functionality for teams that are serious about AEO without needing enterprise-grade complexity. The Starter plan includes 50 prompts at $95/month with a pick-3 model system, making it the strongest entry-level value in the category. What we particularly like about Peec is the ability to add a new region on the Pro plan without additional cost, which is helpful for companies working across multiple markets. The new Actions feature also moves Peec beyond pure analytics into content execution, closing the gap between insight and action that most monitoring tools leave open.

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2. Profound

Overview: Enterprise-focused AEO platform that monitors brand mentions and sentiment across AI answer engines. The first and only AEO unicorn.

AI Engines Covered:

• Starter ($99/mo): ChatGPT only
• Growth ($399/mo): ChatGPT, Perplexity, and Google AI Overviews (3 engines)
• Enterprise: up to 10 engines — ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Google Gemini, Microsoft Copilot, Meta AI, Grok, DeepSeek, and Anthropic Claude

Key Features:

• Prompt-level visibility and sentiment data
• Prompt volume trends by country (US, UK, FR, DE, ES)
• Content generation (3 articles/month on Growth) and content optimisation (3 articles/month on Growth), plus 4 opportunities/week
• Agent Analytics: track AI-sourced traffic and attribution across unlimited domains, with integrations for Akamai, AWS, Cloudflare, Fastly, Google Analytics, Google Cloud Platform, Netlify, Vercel, and WordPress
• Profound Agents: autonomous workers for AEO workflows (100 trial runs on Starter and Growth)
• ChatGPT Shopping tracking (Enterprise only)
• Prompt Volumes: see what users are prompting AI answer engines (relevant keywords on Growth, custom on Enterprise)
• 1 billion+ citations analysed daily
• SOC 2 compliance on Enterprise

Pricing:

• Starter: $99/month (ChatGPT only, 50 prompts, 1,500 responses/month, 1 language, 1 region, 1 seat, email support)
• Growth: $399/month (3 engines, 100 prompts, 9,000 responses/month, 1 language, 1 region, 3 seats, CSV/JSON export, email support)
• Enterprise: custom (up to 10 engines, SSO/SAML, API, dedicated AEO strategist, dedicated Slack, 24-hour SLA)
• 2 months free on annual billing (~17% discount)

Notable Clients: Zapier, Clay, US Bank, Mejuri, MongoDB, Ramp, Plaid, Brex, Chime, Docusign, Figma, Wayfair, LG, Edelman, Dentsu, Statsig, and more. Agency Growth plan starts at $99/month for 10 pitch workspaces.

Funding: $96 million Series C at $1 billion valuation (February 2026). Investors include Lightspeed, Sequoia, and Kleiner Perkins. Fewer than 120 employees.

Best For: Large-scale organisations and agencies managing high-profile clients where AI recommendations directly influence revenue.

Verdict: The deepest data in the category, but the $99 Starter plan is effectively a paid ChatGPT-only monitor with 50 prompts. You need the $399 Growth plan for multi-engine visibility and content generation. That pricing jump is steep for SMEs, and the cost scales further if you need additional regions, with each region adding $399/month, effectively doubling your bill. The new Agent Analytics and Profound Agents features add value across all tiers. We tested the Profound Agent and found the accuracy and content suggestions to be genuinely high quality, making it one of the more useful AI-assisted content tools in the category. Where Profound falls short for smaller teams is the cost of scaling beyond a single market.

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3. AthenaHQ

Overview: YC-backed AEO platform built by ex-Google Search and ex-DeepMind engineers, focused on strategic AI search visibility with a command-centre approach.

AI Engines Covered: 9 LLMs: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, and more on request.

Key Features:

• Prompt volume estimation (numerical estimates of how many people search specific prompts on AI platforms)
• Citation intelligence and granular authority analysis
• Base content optimisation agent (Self-Serve), Advanced Content Optimisation AI Agent with Deep Research (Enterprise)
• Unlimited competitor tracking, impersonation, and benchmarking
• Dynamic AI crawling: finds lost or hidden parts of your website
• AI blindspot detection
• Smart robots.txt and llms.txt management
• Real-time brand sentiment intelligence
• Shopify and Webflow integration
• Google Analytics (GA4) and Google Search Console integration
• Unlimited seats with role-based access control (RBAC) on all plans
• Athena Citation Engine (ACE) and Athena Recommendation Engine on Enterprise
• Configurable multi-views by persona, team, region, or goal (Enterprise)
• Executive dashboard with BI tool support: Tableau, Power BI, Looker (Enterprise)

Pricing:

• Self-Serve: $295/month (first month 67% off at $95, 3,600 credits/month, $300/month free credit, unlimited topics)
• Enterprise: custom (includes certified GEO/SEO specialist, dedicated Slack channel, SAML/OIDC SSO, 2-hour SLA, white-glove setup, API access)
• 17% off on annual billing

Notable Clients: ZoomInfo, Lego, Motion, Grüns, Render, Qonto, Rootly, Checkr, DeVry University, Popl, Ollie, Hire Space, Nextiva, and more.

Funding: $2.2 million Seed (July 2025). YC W25 batch. 5-person team operating from San Francisco.

Best For: Marketing teams that want a unified command centre for all GEO activities with strong AI model coverage at a mid-range price point.

Verdict: The strongest founding team pedigree in the category (Google Search + DeepMind). The credit-based pricing is transparent, and 9 LLM coverage on the base plan is the broadest in the category. The first month at $95 (67% off) lowers the barrier to entry significantly, making it easier to test before committing to the full $295/month. We like the flexibility of running prompts weekly or daily depending on workload, which helps keep credit usage in check. At the same time, this inadvertently creates a mental overhead of forecasting how many credits you need per month for the work you do, something that flat prompt-based pricing (like Peec AI or Profound) avoids entirely.

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4. Otterly AI

Overview: AI search monitoring tool that tracks brand presence across six major platforms. The most affordable entry point in the AEO category.

AI Engines Covered: 4 base platforms: ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Google AI Mode and Gemini are available as paid add-ons on all plans.

Key Features:

• Brand Visibility Index and Domain Ranking (proprietary metrics)
• Unlimited Brand Reports and Unlimited Team Members on all plans
• Link Citations Analysis and Generative Engine Optimisation Audit on all plans
• GEO URL Audits: 1,000/month (Lite), 5,000/month (Standard), 10,000/month (Premium)
• Multi-country support (50+ countries) on all plans
• AI Prompt Research Tool on all plans
• Google Looker Studio connector on Standard and Premium
• Daily tracking on all plans (including Lite)
• Extra search prompts: +100 for $99/month on Standard and Premium

Pricing:

• Lite: $29/month (15 prompts, daily tracking, 1 workspace)
• Standard: $189/month (100 prompts, unlimited workspaces, Looker Studio connector)
• Premium: $489/month (400 prompts, unlimited workspaces, Looker Studio connector)
• Google AI Mode add-on: $9/mo (Lite), $59/mo (Standard), $149/mo (Premium)
• Gemini add-on: same pricing as AI Mode
• Extra search prompts: +100 for $99/month (Standard and Premium only)
• 15% discount on annual billing. Free trial available.

Notable Clients: xxxlutz, Opera, Avis Budget Group, Roadsurfer, A1 Telekom. 10,000+ users. Ranked #10 on G2's 2026 Best New Software Awards.

Funding: Not publicly disclosed. Appears bootstrapped or early-stage.

Best For: Small teams, solopreneurs, and agencies that need a low-cost entry into AI search monitoring without committing to a large platform.

Verdict: At $29/month, Otterly is the cheapest way to answer the question "do AI engines mention us at all?" All plans now include daily tracking, unlimited team members, and 50+ country support, making even the Lite tier surprisingly feature-rich. The main catch: Google AI Mode and Gemini are paid add-ons, so full 6-engine coverage costs extra on top of the base price.

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5. Conductor

Overview: Enterprise SEO platform that has added AEO capabilities via Conductor Intelligence, creating the only unified AEO + traditional SEO platform at enterprise scale.

AI Engines Covered: Major AI platforms (specific engine list not publicly itemised).

Key Features:

• AI visibility tracking integrated with traditional SEO metrics
• Real-time website monitoring
• Content performance tools
• Decade of proprietary search data for historical benchmarking
• Published the 2026 AEO/GEO Benchmarks Report (original research)

Pricing:

• Custom enterprise-only pricing. Estimated $51,000–$60,000/year (~$4,250–$5,000/month) based on G2 purchase data. Average 14% discount available.
• Time to implement: ~1 month. ROI timeline: ~13 months.
• Free trial available.

Notable Clients: Verizon, Kroger, Cancer Research UK, Wyndham Hotels & Resorts, EY, Adidas. 4.6/5 on G2.

Funding: Established company, not a startup. Long operational history.

Best For: Large enterprise teams that want to consolidate their traditional SEO and AEO tooling into a single platform and eliminate tool sprawl.

Verdict: If you are already paying for an enterprise SEO platform and want to add AEO without adopting another vendor, Conductor is the most natural upgrade path. For everyone else, the estimated $61,000/year price tag is prohibitive.

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6. Scrunch AI

Overview: AI customer experience platform that goes beyond monitoring to deliver optimised content directly to AI bots via its Agent Experience Platform (AXP). Founded in 2023, emerged from stealth in 2024. Funded at $26 million.

AI Engines Covered:

• Core ($250/mo): 4 LLMs — ChatGPT, Perplexity, Google AIO, Copilot
• Enterprise: 9 LLMs — ChatGPT, Claude, Perplexity, Gemini, Meta AI, Google AI Mode, Google AIO, Copilot, Grok (soon)

Key Features:

• Monitor: Share-of-answer tracking, AI search trends (3 topics on Core), funnel stages, citations/sources, prompt management, reporting dashboard, query fan-out (limited on Core, coming soon), competitor benchmarking (5 on Core)
• Analyze: Site audits (5/month on Core, full on Enterprise), site map (25 pages on Core, custom on Enterprise), AI agent/bot traffic tracking (multi-domain on Enterprise), sentiment analysis, insights and recommendations, product observability (Enterprise only, coming soon)
• Optimize: Page optimisations (1/month on Core, custom on Enterprise), content generation (basic on Core — coming soon, advanced on Enterprise), AXP (Agent Experience Platform) — Enterprise only, detects AI bots at the CDN level and serves them optimised, code-light versions of your pages
• Workspace: 1 brand workspace and 5 user licenses on Core; custom on Enterprise
• Data Integrations: Looker Studio, Query API, MCP (coming soon), CLI (coming soon), Advanced API — all Enterprise only
• Security: Google SSO on Core; SSO (SAML, OIDC) on Enterprise
• Support: Email and self-serve onboarding on Core; Email + Slack, strategy/review calls, dedicated account team, and exec/board reporting on Enterprise
• Multi-country: 1 country on Core, unlimited on Enterprise
• Multi-language: 2 languages on Core, custom on Enterprise
• 3 personas on Core, custom on Enterprise
• 7-day free trial on Core

Pricing:

• Core: $250/month (125 unique prompts, 5 site audits/month, 4 LLMs, 1 brand workspace, 5 licenses)
• Enterprise: custom (9 LLMs, custom prompts, full site audits, API access, AXP, SSO, dedicated account team)
• Agency plans also available (separate Brand/Agency toggle on pricing page)
• 7-day free trial

Notable Clients: Lenovo, Skims, Penn State University, Crunchbase, BairesDev. 500+ companies.

Funding: $26 million.

Best For: Brands that want to move beyond monitoring into actively shaping how AI bots read and interpret their site content. The AXP is Enterprise-only, so smaller teams will primarily benefit from the monitoring and analysis features.

Verdict: The AXP is a genuine technical differentiator — no other tool on this list delivers content directly to AI crawlers at the infrastructure level. However, AXP is gated behind the Enterprise plan. The Core plan at $250/month is a solid mid-range monitor with 125 prompts and 4 LLMs, but the optimisation features (page optimisations capped at 1/month, content generation still coming soon) mean Core is primarily a monitoring tool. If you need the full monitor-to-execute pipeline, you will need Enterprise.

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7. HeyAmos

Overview: Singapore-based AI search analytics platform helping brands get found on AI search engines. The only APAC-native AEO tool on this list.

AI Engines Covered: Google AI Overviews, ChatGPT, Perplexity, Gemini, Claude, Copilot.

Key Features:

• Executive summaries packaged for leadership reporting
• GEO playbook based on visibility data
• Content agents that execute recommendations (automated content production)
• Competitor benchmarking

Pricing:

• Starts at $99/month per brand (25 prompts across ChatGPT, Gemini, and Google AI Overviews)
• Most customers pay between $99 and $399/month
• Revenue expands through add-ons like multi-brand tracking and higher-touch support
• Additional features available via credits or Teams plan upgrade
• Demo-first model

Notable Clients: Relivo (e-commerce), Sieve (B2B SaaS), IISD (International Institute for Sustainable Development). Featured on Tech in Asia. Listed on G2.

Funding: $125,000 pre-seed from Antler. Currently exploring a pre-seed extension with strategic investors in APAC. 2–10 employees. Founded 2026.

Best For: Marketing leaders in APAC who want an executive-friendly platform with built-in content execution, reducing the gap between insight and action.

Verdict: Still very early. The small founding team and limited public client list mean you are betting on potential. The APAC focus, built-in content agents, and playbook-first approach (clear actions over complex technical metrics) are genuine differentiators if you are in the region. Worth a demo if you are based in Southeast Asia. As a relatively new tool, their positioning is still unclear. The pricing is not transparent on the site, and we only managed to find it via Tech in Asia coverage and a buried FAQ dropdown, which makes it harder to evaluate without booking a call first.

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8. Hall

Overview: Sydney-based GEO/AEO platform that monitors how AI talks about your brand and tracks website citations in AI conversations. The best free tier in the category.

AI Engines Covered: ChatGPT, AI Mode, AI Overviews, Perplexity, Gemini, Copilot, Claude, DeepSeek. Broadest free-tier coverage in the category.

Key Features:

• Free visibility report with no email or sign-up required
• AI agent analytics (how bots crawl and interpret your site)
• Conversational commerce tracking (product mentions inside ChatGPT shopping)
• Real-time dashboards

Pricing:

• Lite: Free (1 project, 25 questions, 300 answers/month, weekly updates)
• Starter: $199/month (20 projects, 500 questions, daily updates)
• Business: $499/month (50 projects, 1,000 questions)
• Enterprise: from $1,499/month (API, enterprise security, audit logs, dedicated CSM)

Notable Clients: UNICEF, Smokeball, Valiant, Bailey, Flywire, Finder. "Thousands of marketers worldwide."

Funding: $2 million pre-seed led by Blackbird Ventures (July 2025). Founded 2023.

Best For: Anyone wanting to test AI search monitoring without spending a dollar. Also strong for e-commerce brands that want to track product-level visibility in ChatGPT's shopping interface.

Verdict: The free tier is genuinely usable, not a bait-and-switch. 25 tracked questions with 8-platform coverage on the Lite plan gives you a real baseline before you commit budget. The conversational commerce tracking is a unique feature no other tool on this list offers.

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9. Temso AI

Overview: AEO visibility and perception tracker designed for teams entering AI search monitoring. Focuses on how AI describes your brand, not just whether it mentions you. Scales from small startups to large teams with global operations.

AI Engines Covered: All major LLM models included on every plan. Specific engines not individually listed, but coverage is broad across plans.

Key Features:

• Brand perception tracking (how AI characterises your brand)
• AI search reports with visibility scores
• Competitor benchmarking
• Content generation (5–50 generations/month depending on tier)
• Content gap analysis (available on Growth and Professional)
• Unlimited users on all plans
• Daily data refresh on all plans
• Dedicated account manager on Growth and above
• Premium integrations on Professional

Pricing:

• Basic: $59/month (50 prompts, 1 project, daily data refresh, all major LLMs, unlimited users, 5 content generations)
• Growth: $179/month — Most Popular (everything in Basic + dedicated account manager, 150 prompts, 3 projects, 3 content gap analyses, 20 content generations)
• Professional: $499/month (everything in Growth + premium integrations, 350 prompts, unlimited projects, 20 content gap analyses, 50 content generations)

Notable Clients: Doctorflix, Paxa, Sportech Academy, Kaiserberg. 14 reviews on G2. Rated 9.3/10 for ease of setup and 9.5/10 for customer support on OMR Reviews.

Funding: Not publicly disclosed. Appears early-stage.

Best For: Small teams and startups that care more about how AI perceives and describes their brand than raw visibility counts, with room to scale into multi-project tracking.

Verdict: The perception-first approach is a meaningful differentiation. Most tools tell you if you are mentioned. Temso tells you how you are described. The pricing tiers show a clear scaling path from $59 to $499/month, with content generation and content gap analysis as standout features that most monitoring-only tools lack. The Basic plan at $59/month with 50 prompts, unlimited users, and daily refresh is competitive with Otterly and undercuts Peec AI. The main gap is transparency. Temso is the only tool on this list that does not provide detailed feature breakdowns or platform walkthroughs on its website, making it harder to evaluate without signing up first. For a category where buyers are actively comparing tools side by side, that lack of upfront information is a disadvantage.

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10. Searchable

Overview: London-based AI performance marketing platform that combines visibility tracking, a built-in AEO agent, and content publishing tools. One of the few tools in the category that bundles monitoring, content generation, and site auditing into a single workflow.

AI Engines Covered: Multiple AI answer engines tracked across all plans. Starter covers a limited set; Professional and Scale expand coverage significantly. Custom plans support custom AI engine integrations. Specific engine names not individually listed on pricing page.

Key Features:

• Searchable Agent: built-in AEO AI assistant for on-demand recommendations (10 messages/day on Starter, unlimited on Professional+)
• AI content generation, article editor, content scheduling, and SEO optimisation on all plans
• Site audits: 50/month (Starter), 200/month (Professional), 1,000/month (Scale), unlimited (Custom)
• Citation tracking and visibility reports on all plans
• Competitor analysis on all plans
• Historical data and trends on Professional and above
• Multi-country/region tracking on Professional and above
• Unlimited seats on Professional and above
• White-label reports on Scale and Custom
• API access and data exports on Custom only
• Daily prompt refresh on all plans
• 14-day free trial on Professional

Pricing:

• Starter: $50/month (50 prompts, 1,500 AI answers/month, 1 project, 1 domain, 5 articles/month, 50 site audits, 1 seat, 6-month data retention, email support)
• Professional: $125/month — Most Popular (100 prompts, 9,000 AI answers/month, unlimited projects and domains, 20 articles/month, 200 site audits, unlimited seats, 12-month data retention, Email + Slack support, 14-day free trial)
• Scale: $400/month (500 prompts, 45,000+ AI answers/month, unlimited projects and domains, 80 articles/month, 1,000 site audits, unlimited seats, unlimited data retention, white-label reports, dedicated account specialist)
• Custom: billed annually (500+ prompts, unlimited articles and site audits, custom AI engine integrations, API access, white-label reporting, dedicated AEO specialist, SLA guarantee)

Notable Clients: Momentum (featured case study). Specific client roster not publicly listed beyond case studies.

Funding: $4 million (€3.4 million) at $40 million valuation, led by Freestyle VC (December 2025). London-based.

Best For: Marketing teams that want visibility tracking, content publishing, and an AI-powered AEO assistant in one platform without needing to stitch together separate tools.

Verdict: Searchable fills the gap between pure monitors and enterprise content engines. The built-in Searchable Agent is a standout, positioned as an "AEO expert at your fingertips" available at every pricing tier. No other tool on this list offers an always-on AI assistant for AEO guidance. That said, AEO is still an evolving field with no verified best practices, so the advice provided by any AI agent, including Searchable's, may not match the depth of a dedicated human consultant. On the pricing end, the Starter plan at $50/month with 50 prompts, daily refresh, and 5 articles/month is the second-cheapest entry point in the category (after Otterly). The main limitation: specific AI engine coverage per tier is not clearly documented on the pricing page, making it harder to compare directly with tools that list exact models.

Bonus: 2 Traditional SEO Platforms Adding AEO Features

These are not AEO-native tools. They are traditional SEO platforms adding AI visibility features. If you are already paying for one, it is worth knowing what is included.

Semrush (AI Visibility Toolkit)

Overview: Industry-leading SEO suite that has launched a dedicated AI Visibility Toolkit, available as a standalone add-on ($99/month) or bundled with traditional SEO tools under Semrush One. The most established brand in the category by company size and market presence.

AI Engines Covered: ChatGPT, SearchGPT, Google AI Mode, Perplexity, Gemini. 5+ platforms on Semrush One plans.

Key Features:

• AI Analysis reports with share of voice, brand sentiment, and key narrative tracking
• Prompt Tracking with day-by-day visibility monitoring for specific prompts
• AI Search Site Audit flagging technical issues that block AI bots from crawling your content
• Brand Performance reports with AI-generated strategic recommendations
• Integrates AI visibility data alongside traditional SEO metrics (keywords, backlinks, traffic)
• Prompt Research tool for discovering high-value AI prompts
• 140+ countries and 17 languages supported on Semrush One

Pricing:

• AI Visibility Toolkit (standalone add-on): $99/month (25 prompts, 1 domain, 300 daily queries in AI Analysis, no free trial)
• Semrush One Starter: $199/month (50 prompts, 500 tracked keywords, 5+ AI platforms, 7-day free trial)
• Semrush One Pro+: $299/month (100 prompts, 1,500 keywords, historical data, content optimisation)
• Semrush One Advanced: $549/month (200 prompts, 5,000 keywords, share of voice, API, MCP access)
• Additional AI Visibility licenses: $99 each per subuser. Additional domains/locations for Brand Performance: $99 each.

Notable Clients: Trusted by "world's leading brands" (specific names behind login). Publicly traded (NYSE: SEMR). Largest user base in the SEO industry.

Funding: Publicly traded company. Not a startup. Long operational history with deep product ecosystem.

Best For: Teams already in the Semrush ecosystem that want AEO context without adopting a new vendor, or teams wanting to consolidate SEO and AI visibility in one platform.

Verdict: The safest choice for teams already paying for Semrush. The standalone $99/month toolkit gives you 25 prompts and basic AI monitoring. Semrush One ($199/month) is a stronger entry point with 50 prompts across 5+ AI platforms and a 7-day free trial. The main risk is cost creep: additional domains, subuser licenses, and the gap between SEO Classic and Semrush One pricing add up. For dedicated AEO work, purpose-built tools offer deeper prompt-level insight at comparable or lower price points.

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Ahrefs (Brand Radar)

Overview: Comprehensive SEO platform that has built Brand Radar, the largest AI visibility database in the category with 239 million+ monthly prompts sourced from real search data. Available as a standalone tool for all free and paid Ahrefs users.

AI Engines Covered: Google AI Overviews (146M prompts), Google AI Mode (41M), ChatGPT (13.3M), Microsoft Copilot (13.3M), Perplexity (13.3M), Gemini (12.5M). 6 AI platforms total.

Key Features:

• AI Share of Voice tracking across all 6 platforms
• 239M+ monthly prompts powered by search-backed data (not synthetic prompts)
• Unlimited projects with zero setup and instant results
• Search Demand monitoring for branded search volume trends (requires paid Ahrefs plan)
• Web Visibility tracking for publications and domains citing your brand (requires paid Ahrefs plan)
• Video Visibility scanning YouTube thumbnails, titles, descriptions, and transcripts (TikTok coming soon)
• Reddit Visibility tracking brand mentions across Reddit results ranking in Google
• AI prompt clustering into topics for content gap analysis
• Citation identification and tracking
• Custom prompt tracking via add-on packages
• API endpoints for cited pages, cited domains, and AI Share of Voice

Pricing:

• Brand Radar (standalone, per AI index): $199/month per individual platform
• Brand Radar (all AI platforms): $699/month
• Custom prompt packages: Basic $50/month (2,500 checks), Growth $100/month (7,000 checks), Scale $250/month (25,000 checks)
• Ahrefs base plans (for Search Demand and Web Visibility reports): Lite €119/month, Standard €229/month, Advanced €419/month, Enterprise €1,394/month
• Brand Radar research is accessible to all Ahrefs users (including free Webmaster Tools accounts). Full reporting requires a paid plan.

Notable Clients: Not publicly listed. Endorsed by prominent SEO consultants including Aleyda Solis (Orainti). Strongest backlink index in the industry.

Funding: Bootstrapped and profitable. Established company with 10+ years of web-scale data. Not VC-backed.

Best For: Existing Ahrefs users that want AEO context integrated into their backlink and content workflows, or teams that value the largest search-backed prompt database for AI visibility research at scale.

Verdict: Brand Radar's 239M+ search-backed prompt database is a genuine differentiator. No other tool on this list comes close to that scale of real-world AI prompt data. The research capability is available to all users (even free accounts), making it excellent for exploration. The pricing model is the main drawback: $199/month per individual AI platform or $699/month for all platforms makes full coverage expensive, and you still need a paid Ahrefs plan ($119–$419/month) for Search Demand and Web Visibility reports. Best as a research and benchmarking layer on top of an existing Ahrefs subscription.

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Which AEO/GEO Tool Is Best for SMEs?

Not every tool on this list is built for small and mid-sized businesses. Here is how to choose based on your budget.

Under $100/month (testing the waters):

• Hall AI (Free) if you want to start without spending anything
• Otterly AI ($29/mo) if you want the cheapest paid option with a simple dashboard
• Searchable ($50/mo) if you want the cheapest option with built-in content publishing
• Temso AI (~$59/mo) if you care more about brand perception than raw visibility
• Peec AI ($95/mo) if you want analytics and content recommendations in one place

$100–$400/month (committed to AEO):

• HeyAmos ($99/mo) if you are APAC-based and want built-in content execution
• Profound ($99/mo) if you only need ChatGPT monitoring (note: multi-engine requires $399/mo)
• AthenaHQ ($295/mo) if you want 8+ LLM coverage with prompt volume data
• Searchable ($125/mo) if you want tracking, content publishing, and a built-in AEO AI agent in one tool
• Scrunch AI ($250/mo) if you want to actively shape how AI bots read your site

$400+ per month (scaling AEO operations):

• Searchable ($400/mo Scale) if you need high-volume content publishing with white-label reporting
• Conductor (~$5,000/mo) only if you are consolidating enterprise SEO + AEO

What Can't AEO/GEO Tools Do? (Honest Limitations)

1. They estimate. They don't know for certain.

No AEO tool has access to official data from OpenAI, Google, or Anthropic about how their models select sources. Every tool relies on external monitoring and inference. The data is directional, not definitive.

2. Prompt tracking can be gamed.

When working with prompts generated by the tools or manually, be cautious of whether it is reflective of your user behaviour. Prompts that are skewed towards your brand name will create misleading visibility spikes as compared to genuine prompts. Always investigate before celebrating the number 1 position.

3. Most tools monitor. Fewer help you act.

The majority of tools on this list tell you where you appear (or don't). Some tools like Peec provide you with suggestion on what to act next while some like AthenaHQ allow you to update the content to platforms like Webflow based on their suggestion. For the rest, you will need your own execution workflow or an AEO consultancy to turn insights into action.

4. Pricing is harder to predict than it looks.

Credit multipliers (Scrunch), engine-gated tiers (Profound), and tiered article caps (Searchable) mean your actual monthly cost can be significantly higher than the listed starting price. Model your real usage before committing.

5. AI search is volatile.

AI-generated answers change frequently. Your visibility score today may look different tomorrow even if you change nothing. Treat AEO data as a trend line, not a snapshot.

How Do AEO/GEO Tools Differ from Traditional SEO Tools?

You likely need both. Traditional SEO drives organic traffic. AEO ensures your brand is cited when that traffic shifts to AI-generated answers.

Final Thoughts

The AEO tooling category is 18 months old, moving fast, and still forming. No single tool does everything well. Pick based on your stage, your budget, and whether you need visibility data, content action, or both.

If you are an SME testing the waters, start with Hall AI (free) or Otterly ($29/month) to establish a baseline. If you are ready to invest, Peec AI ($95/month) offers the best balance of analytics and recommendations at a price point that does not require budget approval from a CFO.