Know where you stand before you spend
A focused AEO audit that shows you how AI tools currently see your brand, and where to focus first.
How it Works
You want to act on AEO. You're just not sure where to start.
You want to act, but don't know where to start
You've read enough. You believe AEO matters. But without a baseline, every next step feels like a guess.
You've been quoted big projects, but want proof before commitment
Agencies love selling roadmaps. You'd rather see the diagnosis before committing to treatment.
You're worried about breaking what already works
Your site and SEO are doing okay. You need clarity on what to change without risking what's working.
We're not here to tell you everything is broken.
If you know something is shifting but aren't sure what to do about it, this gives you a clear starting point. No big commitment. Just clarity.
30 days of tracking, then strategy in two weeks
Intake and objectives
We align on your goals, priority services, and current constraints around SEO, UX, and brand.
We conduct user interview and research with your customers to find out more about them.
Data and visibility review
We track how your brand appears across ChatGPT, Perplexity, and Google AI Overviews for 30 days. This captures real patterns, not one-off snapshots.
Site and infrastructure check
We review your key pages and technical setup to understand why AI is—or is not—using you as a source.
Recommendations and handoff
You receive a scorecard, prioritised recommendations, and a walkthrough call or Loom. Your team leaves knowing what to do next.
For teams who sense something is changing:
- Have been in business 5–15+ years
- Already invest in your website, SEO, and content
- Notice that how buyers find you is changing
- Want evidence and priorities, not another hype deck
Customer research (interviews, surveys, CRM analysis) to map search intent
Persona development (who's searching, what they're asking)
Custom prompt library (25-100 prompts tailored to business)
Available across ChatGPT, Google AI Overview, Perplexity
Comprehensive AI search analysis, including visibility, sentiment, average position, and accuracy
Competitor benchmarking
Content & citation gap identification
Prioritized recommendations
60-minute strategy call
Additional prompts tracking
Other LLMs model
Book a Consultation
This audit can stand alone, or become the foundation for ongoing AEO work. If you move into a Strategy or Partnership engagement, the audit fee is credited.
Brands we've worked with
We've spent a decade building and optimising for startups and SMEs. We understand the constraints. The decisions that feel high-stakes. The need to move carefully.
Frequently Asked Questions
What is an AEO (Answer Engine Optimisation) audit and what will I learn?
An AEO audit shows you exactly how AI tools currently see your brand and why you may or may not be appearing in AI-generated answers. We track your visibility across ChatGPT, Perplexity, and Google AI Overviews for 30 days, analyze how accurately you're represented, benchmark you against competitors, and identify the specific technical and content gaps preventing citations. You'll leave with a clear baseline, prioritized recommendations, and confidence about what to fix first without breaking what already works.
What's typically included in an AEO (Answer Engine Optimisation) audit?
The audit includes 30 days of visibility tracking across major AI platforms to capture real patterns (not one-off snapshots), comprehensive analysis of your current AI search performance including visibility rate, sentiment, positioning, and accuracy, competitor benchmarking showing where you stand relative to others in your category, identification of content and citation gaps that are costing you visibility, prioritized recommendations based on your specific constraints around SEO, UX, and brand, and a 60-minute strategy call where we walk through findings and answer your questions.
How long does an AEO audit take and what's the process?
The audit takes approximately 6 weeks from kickoff to delivery. Week 1: We conduct an intake call to understand your goals, services, and current challenges. Weeks 2 to 5: We run continuous tracking to monitor how AI tools represent you over time, capturing consistent patterns rather than random fluctuations. Week 6: We analyze data, prepare your scorecard and recommendations, and deliver findings via a strategy call or detailed Loom walkthrough. The extended timeline ensures we're giving you accurate insights, not rushed guesswork.
Do I need to commit to ongoing work after the audit?
No. The audit is designed to give you actionable clarity regardless of what you decide next. Some clients use findings to guide their internal team, others share recommendations with their existing agency, and some engage us for implementation. You're not locked into anything. If you do move forward with our AEO Strategy or Partnership services, the audit fee is fully credited. You're paying for honest assessment and a roadmap, not a sales pitch disguised as a report.
Who is the AEO audit best for?
The audit is ideal for established businesses (typically 5 to 15+ years old) that already invest in their website, SEO, and content but notice discovery patterns are shifting. It's particularly valuable if you suspect competitors are being cited by AI tools while your brand isn't showing up, want evidence and priorities before making changes that could affect what's already working, or need a trusted, non-experimental roadmap for how to adapt without starting from scratch. If you're not ready to act on findings or looking for quick fixes, this probably isn't the right fit.
Start with clarity. Decide what's next from there.
Book a short call to see if the Audit is the right first step for your team.