See which coworking brands are dominating the AI search

Visibility is whether you show up at all across prompts. Position is how early you appear when AI provides a shortlist. A brand can be mentioned occasionally (low visibility) but still rank near the top when it does appear (high position).

Track changes using a fixed prompt set and scoring rubric over time (weekly or bi-weekly). Look for durable gains across multiple prompt themes, not one-off wins. Pair that with onsite signals like branded search uplift, referral mentions, and lead form attribution notes.

Prioritise clear positioning pages (who it’s for, team size, locations, pricing model), structured FAQs, comparison pages, and consistent entity details (brand name variants, addresses, amenities). Add schema where appropriate (Organisation, LocalBusiness, FAQPage, Product/Service).

The foundations overlap: clarity, consistency, authority signals, and structured information. Then you adapt emphasis. For example, Google tends to reward crawlable, well-structured pages, while answer engines often benefit from concise “decision-ready” content blocks and strong third-party references.

At minimum: a strong “About/Positioning” page, location pages (one per site or key building), pricing or plan explanations, a robust FAQ section mapped to buyer questions, and proof pages (case studies, press, partnerships). The goal is to give AI enough consistent, specific material to confidently include you in shortlists.