In December 2025, we published the first AI Visibility Index for Singapore's coworking market, tracking how 32 brands appeared (or didn't) across AI-powered search. That edition used a single AI model, on a single day. It was a proof of concept.
This is the V2 edition. 35 brands, tracked across ChatGPT, Perplexity, and Google AI Overview using Peec, with daily monitoring over 8 days. New metrics. New categories. And a leaderboard that reshuffled from top to bottom.
What Changed Between V1 and V2?
V1 proved the concept: AI search visibility could be measured and ranked. Single-model data has a blind spot, though. A brand that dominates on ChatGPT may be completely invisible on Perplexity. Multi-platform tracking reveals the full picture, and the gaps most brands don't know they have.
How Do We Measure AI Visibility?
Four metrics define each brand's AI search profile:
How Was This Study Conducted?
We tracked 35 coworking and flexible workspace operators in Singapore across ChatGPT, Perplexity, and Google AI Overview over an 8-day period (29 March – 5 April 2026), powered by Peec.
25 prompts were tested across 6 intent categories:
- Workspace Selection & Comparison: Broad queries about finding and comparing coworking options
- Cost, Contracts & Negotiation: Pricing, lease terms, and deal-related queries
- Hybrid Work Strategy & Policies: Corporate hybrid/remote work planning queries
- Productivity & Team Culture: Queries about workspace impact on team performance
- Local & On-Demand Logistics: Day-pass, hot desk, and short-term access queries
- Premium & Enterprise Workspace: Queries specifically targeting high-end, hospitality-grade workspace (new in V2)
Prompts were designed to reflect real buyer search behaviour, from individual freelancers to enterprise teams evaluating regional headquarters. Examples:
- "Compare premium coworking options in Singapore suitable for a 120-person regional HQ team"
- "How can I structure a mix of hot desks and private offices to keep costs low for my 20-person startup"
- "Best premium coworking spaces in Singapore CBD for client meetings"
Performance varies based on a brand's specific positioning and target audience. Brands focused on niche segments (e.g. premium-only or enterprise-only) may appear less frequently in broad consumer queries while performing strongly in their target segment. The Premium Coworking topic was added specifically to capture this dynamic.
All data was collected from publicly accessible AI tools. No proprietary or private analytics were used.
What Did We Find?
Six key findings emerged from the V2 data. Each one reveals a different dimension of how AI tools are reshaping coworking brand visibility in Singapore.
1. The market is a power law
The top 3 brands hold approximately 43% of all AI visibility. The top 7 account for over 75%. Below rank 13, visibility drops to near zero. This is a handful of brands and a long, empty tail.
2. WeWork took the crown
WeWork climbed from a tied 3rd in V1 to outright #1 in V2, with 19% visibility and 18% share of voice. Extensive third-party editorial coverage and strong domain authority across all three AI platforms drove the rise.
3. Premium brands surged
The Great Room jumped from #6 to #3. The Executive Centre vaulted from #9 to #4. Both brands have invested in premium positioning and editorial presence, and the multi-platform methodology rewarded that. When AI tools recommend "best premium coworking," these brands are now consistently named.
4. Spaces collapsed, and the data explains why
Spaces fell from #2 in V1 (91.3% visibility on GPT-5 alone) to #33 in V2 with 0% visibility across all three platforms. There is a caveat: V1 didn't apply strict regex filtering for brand names, and "Spaces" is a generic word that could match non-brand mentions in AI responses. V2 applied proper regex matching. The collapse is likely a combination of the multi-platform methodology change and cleaner data extraction, though even accounting for potential V1 inflation, the drop is significant.
5. Premium intent flips the rankings
When prompts specifically target premium coworking buyers, the leaderboard reshuffles entirely. The Executive Centre leads with 80% visibility, more than double WeWork's 39%. The Great Room, Servcorp, and The Work Project all outperform their overall rankings on premium queries. The brands that own the premium conversation are different from the brands that lead the general one.
6. AI reads a very narrow set of sources
The top 5 retrieved domains account for the vast majority of all citations. Listicle-format content on third-party sites is the primary gateway. One listicle from Sleek alone was retrieved 60 times. Brands that don't appear in these listicles are largely invisible to AI tools, regardless of their own website quality.
Which Brands Lead the Overall AI Visibility Rankings?
WeWork leads with 19% visibility and 18% share of voice, the highest on both metrics across all 35 brands. JustCo and The Great Room follow at 12% each, with The Executive Centre close behind at 11%. Below rank 13, visibility drops below 3%, making brands functionally invisible in AI search.
Tracked across ChatGPT, Perplexity, and Google AI Overview. 25 prompts, 8-day daily average. Ranked by visibility.
Below rank 10, visibility drops to 0–2%, functionally invisible to buyers using AI search. Notable: Spaces, once ranked #2 in V1, sits at rank 33 with 0% visibility.
Where does your brand sit? Most operators we've spoken to don't know.
How Did Rankings Shift from V1 to V2?
The biggest movers tell the story of what multi-platform tracking reveals. The Executive Centre gained 5 ranks (the largest positive movement), while Spaces collapsed from #2 to #33 (the largest negative movement).
What's driving the shifts?
The biggest factor is the move from single-model to multi-platform. V2 also applied stricter regex matching for brand name extraction, particularly relevant for Spaces, a generic word that may have inflated V1 results with non-brand matches. Conversely, enterprise brands like The Executive Centre and The Great Room, which have stronger editorial footprints and third-party citations, gained ground when measured across all three platforms.
Which Brands Does AI Recommend at Each Stage of the Buyer Journey?
AI recommendations shift dramatically depending on where the buyer is in the funnel. WeWork is the only brand that appears consistently across all four stages. On-demand platforms dominate awareness but vanish at the decision stage, while premium brands are invisible early but surge when buyers narrow their search.
V2 categorises prompts into four intent stages, mirroring how a real buyer moves from "I'm exploring" to "I'm ready to sign."
Key patterns
Switch, workbuddy, and Deskimo dominate awareness but vanish lower in the funnel. These on-demand platforms appear when users first explore options, but AI tools stop recommending them when queries become more specific or transactional.
The Great Room and The Executive Centre are invisible at the awareness stage (0%) but surge in consideration and evaluation. AI treats them as premium options surfaced only when buyers narrow their search. This is exactly how premium brands want to be positioned.
WeWork is the only brand that appears consistently across all four stages. From awareness through to decision, it maintains top-4 presence at every step. This cross-funnel consistency is a significant competitive advantage.
Servcorp and Regus dominate the decision stage. When AI tools generate responses for high-intent, ready-to-sign queries, these established enterprise brands surface most reliably.
Which Brands Dominate Premium AI Search Queries?
The Executive Centre dominates with 80% premium visibility, appearing in 4 out of 5 premium AI responses. This is more than double WeWork's 39% on the same queries. The premium rankings tell a completely different story from the overall leaderboard.
V2 introduces a dedicated Premium Coworking topic: 5 prompts specifically targeting buyers searching for premium, hospitality-grade workspace in Singapore's CBD.
What the premium data reveals
The Great Room holds the highest premium sentiment (80). This is the only brand in the entire dataset to hit 80 on any metric. AI tools don't just mention The Great Room on premium queries; they describe it more positively than any competitor.
WeWork is #1 overall but drops to #6 on premium. JustCo is #2 overall but #5 on premium. Neither brand's general-market dominance translates to premium-intent queries. AI tools recognise them as major coworking operators but don't position them as premium choices.
Arcc Spaces makes the strongest case for niche strategy. Ranked #11 overall with 4% visibility, it jumps to #8 on premium queries with 36% visibility and the second-highest premium sentiment (76). The gap between its overall and premium performance is the widest of any brand. AI tools understand Arcc Spaces' positioning even if they rarely surface it in broad queries.
A single blog post fuelled TEC's premium lead. A blog post on The Executive Centre's own site about premium workspaces in Singapore was one of the most-retrieved URLs in the entire citation dataset (31 retrievals, 1.5 citation rate).
What Sources Do AI Tools Actually Read?
Competitor websites are the #1 source type, and listicle-format content on third-party sites is the primary gateway for brand recommendations. Understanding what AI reads is as important as understanding what it says, because if your brand isn't in the sources, it won't be in the answers.
Top Retrieved Domains
Key observations:
- Competitor websites are the #1 source type. Servcorp, WeWork, and workbuddy's own domains are cited more than any third-party editorial. Brands with strong, crawlable websites have a structural advantage in AI search.
- Reddit is the 4th most-retrieved domain. AI tools treat Reddit threads as authentic, high-signal user-generated content. Brands discussed positively on Reddit benefit; brands absent from it lose a major citation pathway.
- LinkedIn is a citation source. It is the only social platform that registers in AI retrievals. Instagram, TikTok, and Facebook are completely absent.
- The Great Room's own site (thegreatroom.co) accounts for just 1.8% of retrievals, despite the brand ranking #3 overall. The Great Room's visibility is almost entirely recommendation-driven: AI tools recommend it based on what other sources say. Impressive, but fragile.
- JustCo's site (justcoglobal.com) accounts for just 3.5% of retrievals, similarly recommendation-dependent despite ranking #2.
Top 10 Retrieved URLs
These are the individual pages AI tools cited most frequently when answering coworking queries about Singapore.
7 out of 10 of the most-retrieved URLs are listicles. The top listicle (Sleek) alone was retrieved 60 times, nearly double the next-highest URL. The only non-listicles in the top 10 are a cost comparison article on Servcorp's blog (#3), WeWork's own brand page (#5), and The Executive Centre's premium coworking blog post (#10).
The Executive Centre's blog post is notable: it's the only brand-owned editorial content in the top 10, and it has the highest citation rate (1.5). When AI retrieves it, it actually cites it in the response. This single post is a significant driver of TEC's #1 premium ranking.
What Gets Retrieved: Content Type Breakdown (1,000 URLs)
We analysed the content type of all 1,000 URLs retrieved by AI tools across the tracking period.
The takeaway: Listicles and how-to guides together account for over 55% of all URLs retrieved by AI tools. Listicles punch far above their weight in actual retrieval volume. They make up ~30% of URLs but account for over 70% of the top-10 retrievals. If your brand isn't in the right listicles, AI tools simply don't have the raw material to recommend you.
What AI Ignores
- Google Reviews: Not crawled by AI tools. A brand with 1,000 five-star reviews gets zero benefit in AI search.
- Instagram / TikTok / Facebook: Not cited. Visual-first content is invisible to language models.
- Paid search (SEM): AI tools do not cite paid placements. Google Ads spend has no influence on AI-generated answers.
- Property listing portals: Most commercial listing sites don't appear in AI citations for coworking queries.
If your coworking brand's entire online presence lives on Google Reviews, Instagram, and SEM, AI tools have nothing to work with.
The Content Gap
Brands absent from top-performing listicles are structurally disadvantaged. AI tools rely heavily on consolidated, comparison-format articles when generating coworking recommendations. If a brand isn't featured in the listicles that AI retrieves most frequently, it's unlikely to appear in AI-generated answers, regardless of how good its own website is.
The flip side: brands that appear in just one or two high-retrieval listicles can punch well above their weight. Getting into the right third-party content is often more impactful than producing more of your own.
Where Does Your Brand Rank?
This report covers 35 brands across 25 prompts on 3 AI platforms. It's a market-level view.
Our full AI visibility audit goes deeper, tracking your brand across 50+ custom prompts built around your specific audience, service lines, and competitive landscape, with actionable recommendations for improving your AI search presence.
Get your complimentary 7-day AI visibility snapshot → Book a call
Published by Underscore. Data powered by Peec. Updated April 2026.