Summary
When hybrid teams in Singapore ask AI for coworking recommendations, the answers are decided before the search begins. This study tested 32 coworking brands across 25 prompts in the GPT-5 model, capturing how AI selects and ranks workspace providers for critical buying decisions.
- First, a small group of five brands—JustCo, Spaces, Regus, WeWork, and Servcorp—dominate AI visibility, appearing in over 80% of all scenarios and consistently ranking in top positions.
- Second, on-demand access platforms like workbuddy, Deskimo, and Switch are over-represented relative to their physical footprint, capturing attention in flexibility-focused queries despite limited locations.
- 13 of 32 brands (41%) achieve zero AI visibility despite having websites and market presence
In Singapore's competitive flexible workspace market, AI assistants act as the first filter for coworking decisions. Brands that fail to appear in these conversations lose enterprise teams, remote workers, and hybrid startups at the discovery stage.
Why AI Visibility Matters
Buying decisions for flexible workspace now begin in conversational AI. When HR leaders ask about hybrid policies, founders compare coworking costs, or remote workers search for focus spaces, AI assistants deliver curated shortlists before users ever open a browser.
- Appearing in answers: Whether a brand is mentioned when relevant workspace questions are asked
- Described positively: How favorable the sentiment and context are when the brand appears
- Positioned in the shortlist: Where the brand ranks when AI actively recommends options
Brands absent from AI responses forfeit consideration to competitors who shape perceptions through tone, rank, and context before the first human interaction.
Who We Tested For
Hybrid Team Decision-Makers in Singapore
HR managers designing flexible office policies, startup founders balancing cost and culture, remote workers splitting time across home and coworking, and enterprise teams selecting HQ-grade serviced offices. These users ask AI for workspace comparisons, cost models, security best practices, and location logistics when traditional leases no longer fit distributed teams.
What metrics we track?
The study covered five prompt themes: workspace selection and comparison, cost and contract negotiation, hybrid work strategy and policies, productivity and team culture, and local on-demand logistics. All prompts were tested using the GPT-5 model in December 2025.
Core Metrics:
- Visibility: Percentage of prompts where the brand appears (0-100%)
- Sentiment: How positive the language is when describing the brand, averaged across all mentions (Score 0-100)
- Position: How early the brand appears when actively recommended in a list (Score 0-100, where higher = earlier placement)
These three dimensions combine to reveal which brands AI trusts, recommends positively, and positions prominently in workspace conversations.
What are the prompts used?
We classify the prompts into 5 main topics and these are some of the examples:
- Workspace selection: "Compare premium coworking options in Singapore suitable for a 120 person regional HQ team"
- Cost & contracts: "Estimate the total monthly cost of moving 50 staff from a traditional lease into coworking"
- Hybrid strategy: "Help me design a flexible office strategy that mixes HQ space and coworking"
- Productivity: "Recommend a weekly routine for a remote worker who splits time between home, coworking spaces and client meetings"
- On-demand logistics: "Find affordable coworking or study spaces near my home MRT"
How we limit the test?
- API versus chat interface: Results reflect GPT-5 API outputs and may differ slightly from consumer ChatGPT interface responses
- Model-specific results: Visibility patterns are specific to GPT-5 and will vary across Claude, Gemini, Perplexity, and other AI models
- Point-in-time snapshot: Data captured in December 2025 and subject to change as models retrain and operators update their online presence
Overall Leaderboard
This leaderboard shows 10 of 32 brands tested. The remaining 22 brands have varying levels of visibility, with 13 recording zero AI presence. Visit our landing page to unlock the complete rankings, category breakdowns, and your brand's specific performance data.
Who are the top 10 brands?
JustCo dominates AI visibility with 96% reach and 94.1 position score, ranking first in 13 of 25 prompts. Spaces, Regus, and WeWork maintain strong breadth (87-91% visibility) but trail JustCo by 19-26 points in position, showing AI treats them as alternatives. Premium operators like The Executive Centre and The Great Room earn highest sentiment (85.1) but face visibility gaps of 22-39%, missing cost and hybrid policy conversations.
22 additional brands were tested. Visit our landing page to see the complete rankings and category breakdowns.
Category Deep Dives
Enterprise & HQ-Grade Flex
Key Insights:
- Regus achieves enterprise category leadership with 87% visibility and balanced scores across sentiment (82.4) and position (78.6), making it the AI default for HQ infrastructure queries
- The Executive Centre earns highest sentiment (85.1) and strong position (76.9) but misses 39% of enterprise prompts, losing reach in cost-focused and hybrid strategy conversations where Regus and Servcorp dominate
- Servcorp appears in 83% of prompts but receives only 63% positive mentions (lowest rate in top 5), with AI flagging premium pricing as a trade-off in 7 of 19 appearances
Brands not shown: The Work Project, Arcc Spaces, CEO SUITE, Csuites, Lionsworld Business Centre, and N9 Offices did not achieve sufficient AI visibility in this study. For the complete Enterprise & HQ-grade Flex category rankings, visit our landing page.
SME & Startup Coworking
Key Insights:
- JustCo dominates with 96% visibility and 94.1 position score, ranking first in 13 of 25 prompts and appearing in nearly every startup workspace conversation
- Spaces and WeWork maintain strong visibility above 87% but position scores 19-26 points lower than JustCo, showing AI treats them as secondary alternatives rather than default choices
- The Working Capitol appears in 74% of prompts with positive sentiment (83.8) but lowest position score (57.9), limiting impact to community and culture queries rather than workspace selection decisions
Brands not shown: Core Collective, The Hive, Trehaus, MOX, CoWorkSpace, Crane, NexGen Office, O2Work, The Co., The Workshop, and UClub did not achieve sufficient AI visibility in this study. For the full SME & Startup Coworking rankings, visit our landing page.
Individual & On-Demand Access
Key Insights:
- Deskimo captures 43% of prompts with highest sentiment in the category (86.8) and ranks first in 4 prompts, but still misses 57% of logistics and on-demand conversations
- Workbuddy and Switch achieve excellent position scores (92.3 and 84.6) when mentioned but appear in only 1 prompt each (4.3% visibility), indicating AI recognizes niche utility but rarely triggers them organically
- Category-wide visibility crisis: even the leader (Deskimo) appears in less than half of relevant prompts, while 60% of brands (Staytion, Spatial Collective) achieve zero AI presence
Brands not shown: Staytion and Spatial Collective did not achieve sufficient AI visibility in this study. Visit our landing page to explore the full Individual & On-Demand Access category.
Summary of Study Insights
Singapore's coworking market is bifurcated in AI responses. JustCo, Spaces, Regus, and WeWork dominate breadth (appearing in 87-96% of prompts), while premium operators like The Executive Centre and The Great Room earn higher sentiment but face visibility gaps that limit enterprise reach. On-demand platforms struggle with brand recall, appearing only when queries explicitly mention app-based booking or flexible access.
Our Perspective: AI visibility is not a popularity contest. It reflects how well your brand's digital footprint, category positioning, and value propositions align with the way AI models parse and rank information. Brands absent from 60-100% of relevant conversations lose teams at the discovery stage, before features, pricing, or location ever enter consideration.
Brands will need to optimize for AI retrieval by strengthening structured data, clarifying category fit in indexed content, and building semantic relevance around buyer questions AI already answers. Visibility, sentiment, and position are the new metrics that determine which workspace providers shape hybrid work decisions in Singapore.
Partner With Us
We help brands build AI visibility through strategic content, structured data optimization, and AEO measurement. Our service delivers prompt-level tracking, competitor benchmarking, and content roadmaps that close visibility gaps and improve sentiment and position scores. The value compounds as your brand appears earlier, more often, and more positively in the buying conversations that matter.
Ready to own your category in AI search? Let's build your AI visibility strategy together.
