At a Glance
- Webflow ships site-level and page-level SEO controls, a technical SEO checklist, and performance tooling as part of the core platform — no SEO plugins required.
- Native forms and marketing integrations let you collect and route leads without code — from built-in submissions to direct HubSpot and Marketo connections, plus form-backend and survey apps.
- Through Webflow’s integrations and iPaaS tools like Zapier and Make, marketers can connect Webflow to thousands of apps and automate workflows without writing custom code, aligned with Gartner’s forecast that 70% of new apps will use low-/no-code by 2025.
The Real Question: “Can Marketing Own More of the Stack Safely?”
When you ask whether Webflow can handle SEO, lead forms, and integrations without code, you’re really asking: Can we move more of our digital execution into marketing’s hands without breaking things?
On the one hand, you’re under pressure to move faster. On the other, you’ve seen what happens when “no-code” turns into “no-governance”: hacked-together scripts, untracked forms, and mystery zaps no one owns.
Meanwhile, the market is moving your way. Gartner-backed stats show around 70% of new applications will use low-code or no-code technologies by 2025, up from less than 25% in 2020. Webflow leans into that trend: it’s explicitly positioned as a platform where non-technical teams can build and operate production websites, not just prototypes.
So the real decision isn’t “Can Webflow do it?” It’s: Where should we rely on no-code, and where do we still want engineering in the loop?
Three Pillars: SEO, Forms, and Integrations in Webflow
1. SEO is baked into how you build, not bolted on via plugins
Webflow’s Webflow Way resources break SEO into site-level, page-level, and ongoing technical work — covering structure, URL strategy, meta data, performance, and more. The platform includes:
- Site- and page-level SEO settings (titles, meta, slugs, canonical tags, open graph)
- Automatic, customizable sitemaps and clean HTML output
- First-class focus on technical SEO and Core Web Vitals, with a dedicated technical SEO checklist and performance guides.
Business implication: instead of stitching together multiple WordPress plugins, your marketing and SEO teams work with a single, integrated set of controls that are part of the build process — faster, fewer failure points.
2. Native forms that talk to your GTM stack, no dev required
Webflow’s native forms let you visually design and manage forms, store submissions, and decide whether data stays in Webflow or is sent elsewhere. On top of that, Webflow now provides:
- Direct HubSpot forms integrations at the workspace level, plus a revamped HubSpot App that maps native Webflow forms to HubSpot fields.
- A native Marketo forms integration, posting to Marketo’s Submit Form API so submissions behave like true Marketo forms — including anonymous lead association and smart campaign triggers.
- A forms & surveys integrations category (Formcarry, Formspree, Typeform, etc.) for teams that prefer specialised backends, still without custom code.
Business implication: you can standardise lead capture patterns — e.g. all demo forms → HubSpot, all gated assets → Marketo — without every flow becoming a dev ticket.
3. No-code integrations and automations that scale beyond “one zap”
Through its integrations directory, Webflow surfaces no-code connections to automation platforms like Zapier and Make, as well as backend tools like Xano.
- Zapier integrates Webflow with thousands of apps, letting you push form submissions into CRMs, update spreadsheets, or trigger Slack alerts — no code required.
- Make offers more complex visual workflows (branching, error handling, multiple systems) while still staying no-code, which matters as your automations mature.
- Webflow’s own no-code ecosystem content recognises that these tools let non-engineers build and automate meaningful parts of the business stack.
Business implication: you can connect Webflow into your CRM, MAP, data tools and ops stack quickly — as long as you define ownership and guardrails.
Turning “No Code” Into “No Drama” — The Underscore Way
The tools are there. The risk lies in treating “no-code” as “no-process.”
Draw a hard line between no-code ownership and engineered systems
We start by mapping which flows marketing can safely own (SEO settings, standard forms, basic automations) versus what should stay engineered (mission-critical integrations, complex data transformation, custom APIs). This aligns with the idea that no-code should extend, not replace, your core engineering capabilities.
Standardise forms, naming, and routing once — reuse everywhere
Next, we design a small set of form patterns (contact, demo, content download, event) and connect them consistently to HubSpot, Marketo, or your chosen tools using native integrations or iPaaS. That means marketers can spin up new campaigns using known blocks, without re-inventing lead flows or risking lost submissions.
Treat integrations and automations as part of your operating model
Finally, we make integrations visible: documented, owned, and monitored. Which zaps or scenarios exist, what triggers them, which fields map where, and who’s on the hook when something fails. This mirrors best practice in modern no-code automation guidance: powerful automations, but with the same governance you’d expect from engineered systems.
Conclusion & Next Step
Webflow absolutely can handle your SEO, lead forms, and a surprising amount of integration work without code — especially when combined with the right apps and automation platforms.
The question isn’t whether the platform is capable. It’s whether you’re willing to treat “no-code” as part of your architecture: define what lives in Webflow, what runs through Zapier/Make, what stays in engineering, and who owns which levers day to day.
If you’re considering a move or a rebuild, Underscore’s Blueprint Strategy Session is where we map this out: the SEO, form, and integration patterns your team actually needs — and a Webflow implementation that lets marketing move faster without turning your stack into a tangle of unowned automations.
Sources
- Page-level SEO – The Webflow Way
- Site-level SEO – The Webflow Way
- Technical SEO checklist – Webflow Blog (2025)
- SEO checklist – Webflow University
- Site speed scores & performance – Webflow Blog (2025) and How to improve your website’s performance
- How do I add forms in Webflow? – Webflow Help Center
- Form submissions – Webflow Help Center
- HubSpot forms integration – Webflow Help Center and HubSpot App for Webflow
- Marketo forms integration – Webflow Help Center
- Forms & surveys integrations – Webflow
- Zapier integrations with Webflow and Zapier quick connect guide on Webflow
- Automation & backend integrations (Make, Xano, etc.) – Webflow integrations
- 18 no-code apps and tools to help build your business – Webflow Blog (2025)
- No-code movement & visual development – Webflow Blog
- Low-code / no-code statistics (Gartner data) – AIMultiple and EY low-code/no-code report
