Pulse Group

PULSE Group's internal design team required a specialized Webflow partner to execute their new, extensively animated corporate presence. While the team possessed both design vision and technical WordPress expertise, they lacked the specific internal capacity for this intricate Webflow implementation. The agency was contracted to provide dedicated development services, converting advanced Figma prototypes and 3D assets into a functional platform. The project encompassed implementing sophisticated Spline 3D integrations, scroll-triggered video animations, and refined parallax effects. The outcome was a successful launch of a striking website designed for investors and partners, alongside a thoroughly trained client design team equipped to independently manage and advance the site's design post-launch.

Design by Peiling, Pulse Group

PULSE Group's design team had developed a high-fidelity, visually sophisticated rebrand for their corporate digital presence. This was not a high-volume traffic destination; instead, it was designed to appear polished and memorable for a targeted audience of investors and external partners. The primary challenge was technical execution: their team's expertise centered on WordPress and they lacked the internal resources to translate this ambitious vision—featuring 3D Spline elements, scroll-controlled video, and precise parallax effects—into a stable, performant Webflow implementation.

The engagement functioned as a genuine development-focused partnership. The agency integrated directly with PULSE's lead designer, Peiling Cheong, operating as their dedicated Webflow development resource. The workflow was highly collaborative, progressing from prototype assessment through iterative development and quality assurance. This encompassed:

• Technical Assessment: Evaluating the client's Figma prototypes and 3D assets to establish implementation strategy.
• Collaborative Quality Assurance: A detailed, designer-to-developer refinement phase to align the implementation with the designer's exact specifications. This included resolving animation performance issues (such as the underperforming hero video), and calibrating interaction details like the animated counter and smooth page transitions.
• Client Capability Building: A post-launch support period focused on training the client's designer (Peiling) to independently manage, maintain, and enhance the new Webflow platform.

A visually striking corporate website that authentically realized the client's advanced design vision was delivered.

• Sophisticated Animations: The client's 3D video assets were integrated as a scroll-driven hero animation, with custom parallax scrolling sections constructed for primary pages.
• Design-Faithful Development: High-fidelity Figma designs were converted into a pixel-accurate platform, establishing a design system in Webflow with reusable component modules.
• Post-Launch Knowledge Transfer: Delivered direct, practical Webflow training to the client's design team, instructing them on adding new design elements (such as texture overlays and persistent navigation) and managing page visibility independently.

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• Successful High-Impact Launch: Delivered a polished and memorable corporate presence that achieved the elevated visual standards required for its investor and partner audience.
• Client Team Empowerment: The lead designer, Peiling, was successfully trained to assume complete ownership of the Webflow implementation, enabling her to execute substantial design modifications independently post-launch.
• Strategic Partnership Established: Positioned the agency as the trusted technical Webflow specialist for a fellow design studio, creating foundation for potential future collaborations.