StraitsX

StraitsX, a leading stablecoin platform in Southeast Asia, came to us with a deceptively simple challenge — their self-built Webflow site had grown unwieldy, constraining their team's ability to move with the speed their market demands.

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We collaborated closely with their design team to reimagine their digital foundation with a core principle in mind: enabling autonomous creation without compromising quality. Through thoughtful architecture, we built a modular design system that empowers their team to construct new landing pages with confidence and consistency. Custom animated sections breathe life into complex financial concepts, while our systematic approach ensures every new page maintains the craft and character that defines their brand.

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The result is a platform that scales with their ambitions — a digital ecosystem where their team can build without worry, knowing each creation upholds the standards that distinguish StraitsX in the competitive fintech landscape.

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Design by Underscore
Graphics by StraitsX Design Team