Squareroot8, an emerging B2B technology company, needed a new website to effectively communicate its sophisticated service offerings. The project presented two major obstacles: an inflexible launch timeline and highly inconsistent content structures that would make traditional CMS implementation ineffective. By strategically shifting from a conventional CMS approach to an adaptable component-based template framework, the team successfully delivered the site at the exact required moment. The collaboration proved so valuable that the client began exploring retainer options for ongoing partnership before the initial support period had concluded.
The Challenge
As a startup operating in the specialized B2B quantum technology sector, the client faced several critical constraints.
- Inflexible Launch Timeline: The foremost challenge was an absolute launch deadline. The website needed to go live on Thursday, May 8th at 10:00 AM sharp to align with strategic business initiatives.
- Inconsistent Content Architecture: The Services section contained structurally diverse content that varied significantly from page to page. Some pages required four content points while others needed six or eight, making a standardized CMS solution impractical.
- Client Independence Requirements: The marketing lead needed an intuitive, flexible content management system to independently maintain and update the site. This capability was essential for upcoming content initiatives, including their planned whitepaper program.
The Approach
The agency delivered strategic clarity, technical expertise, and a defined roadmap to achieve the compressed timeline.
- Strategic Architecture Pivot: Recognizing that a traditional CMS would be inadequate, the team recommended building the Services pages using static templates rather than database-driven content. This modular system of reusable components and flexible layouts would elegantly address the content variation challenge.
- Disciplined Scope Management: Requests falling outside the original agreement, such as an extensive Career page overhaul, were clearly identified to safeguard the launch schedule. The Use Cases page was postponed by mutual agreement due to incomplete content.
- Technical Consultation: The team provided informed guidance on critical technical choices, including recommending Mailerlite for their newsletter functionality and advising on the optimal structure for their lead generation whitepaper strategy.
The Solution
The implemented solution emphasized adaptability and timely delivery while maintaining high quality standards.
- Modular Template Framework: A flexible template system was developed for the Services pages, enabling the client to utilize a freeform column structure and add components as needed, perfectly accommodating their varied content requirements.
- Precise Launch Execution: The website went live at exactly 10:00 AM on May 8th, meeting the non-negotiable deadline with precision.
- Thorough Transition Support: The project included 30 days of post-launch assistance, comprehensive site management documentation, and a live training session to ensure the client team felt confident managing their new platform.
The Results
The project achieved complete success, meeting critical deadlines while establishing a foundation for continued collaboration.
- Deadline Achievement: The primary objective was accomplished. The site launched at the exact date and time required by the client's business strategy.
- Client Enablement: The marketing team gained both a flexible content management system and the training necessary to maintain it effectively, supporting their ongoing content development plans.
- Extended Partnership Interest: Client satisfaction with both the process and outcome was so high that retainer discussions began before the 30-day support period ended, with the client seeking to formalize an ongoing service relationship.