Integrate MailerLite with Webflow

MailerLite is an email marketing and automation platform built to help small teams create campaigns, newsletters, and landing pages with a clean, easy-to-use interface. It offers drag-and-drop email design, automation workflows, signup forms, and basic website and landing page builders so you can manage list growth and engagement in one place.

When you connect Webflow with MailerLite, your site becomes the front door to your email list and automated campaigns. Visitors who submit forms on your Webflow pages can be added straight into specific MailerLite groups, trigger welcome emails, and enter nurture sequences without manual exports.

For founders and marketers, this means you can keep full control over design and content in Webflow while MailerLite handles email delivery, segmentation, and automation behind the scenes. You get a simple, affordable way to centralise subscribers, send targeted campaigns, and measure performance as your list grows.

Why integrate MailerLite with Webflow

Connecting MailerLite to Webflow turns every form and page into a list-building asset. Instead of collecting leads in separate tools, you can route newsletter sign-ups, lead magnets, and contact requests into dedicated MailerLite groups and start automated follow-ups immediately. This reduces manual work and ensures new subscribers are nurtured from day one.

The integration also improves the quality of your data. Because MailerLite stores subscriber profiles, segments, and activity, you can use Webflow forms to capture just the right fields, then rely on MailerLite to manage tags, segments, and behavioural triggers as contacts interact with your emails and site.

Finally, using MailerLite with Webflow gives you a cost-effective way to scale. With a free plan and tiered pricing that grows with your list, you can start small, prove out your email strategy, and then unlock more advanced features as you expand your campaigns and subscriber base.

How to integrate MailerLite with Webflow

Method 1: Use the MailerLite app or a no-code connector

The most accessible approach is to connect Webflow and MailerLite using the official integration or a no-code connector like Zapier or similar tools. These integrations typically listen for new Webflow form submissions and then create or update subscribers in MailerLite, optionally adding them to specific groups or triggering automations.

At a high level, you connect both accounts in the chosen connector, select your Webflow form as the trigger, and configure MailerLite as the action (for example “Create/Update Subscriber” and “Add to Group”). Once active, every new submission flows into MailerLite automatically, without writing custom code or touching APIs.

Method 2: Embed MailerLite forms directly in Webflow

If you prefer to build forms in MailerLite, you can embed them into Webflow pages. In MailerLite, create an embedded form or pop-up, then copy the generated HTML or JavaScript snippet. In Webflow, add an Embed element where you want the form to appear and paste in the code, then publish your site.

With this method, MailerLite handles form logic, validation, double opt-in, and subscriber management, while Webflow controls the layout and surrounding content. It is a good option when you want MailerLite’s native form styles and behaviour, or when you need features like pop-ups and slide-in forms that are driven directly from MailerLite.

What you can do with Webflow + MailerLite

You can run newsletter sign-ups, lead magnets, and waitlists directly from your Webflow pages and automatically store subscribers in MailerLite groups. From there, you can trigger welcome series, onboarding sequences, and promotional campaigns tailored to each list or segment.

You can use MailerLite’s automations and segmentation to personalise follow-up based on how people interact with your emails and site. For example, you can send different sequences to subscribers who download specific Webflow resources or visit certain pages, without changing your Webflow setup each time.

You can also combine Webflow landing pages with MailerLite forms and campaigns to run focused launches and campaigns. Webflow gives you full design control for the landing page, while MailerLite manages the signup experience, email delivery, surveys, and performance reporting for each campaign.

Best practices

Standardise your groups and fieldsPlan your MailerLite groups and custom fields before wiring up Webflow forms so that each form feeds the right list and data is consistent across campaigns.

Keep consent and expectations clearUse clear copy around your Webflow forms to set expectations about email frequency and content, and make sure your MailerLite double opt-in and privacy settings align with your legal and compliance requirements.

Test your flows end to endBefore going live, submit test entries through each Webflow form and confirm that subscribers, groups, and automations behave as expected in MailerLite. Review performance regularly and adjust forms, segments, and email content based on what works.

Need help integrating MailerLite with Webflow?

As a Webflow-focused agency, we can help you design and implement a clean Webflow + MailerLite setup, from mapping forms and fields to configuring groups, automations, and campaigns that match your funnel. We can also refine your Webflow design and UX based on how subscribers behave in MailerLite, and build repeatable workflows so your team can run launches and newsletters with confidence. If you would like support setting this up or optimising an existing integration, get in touch and we will walk you through the best options for your list and growth goals.

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