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Webflow AEO that helps AI tools send you ready to buy visitors

We make your Webflow site easy for AI tools to understand and recommend, so more of the right people discover you, trust you and get in touch.

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Our Approach to AEO: The VCC Framework

Our VCC framework (Visibility, Comprehension, Conversion) follows the same principles used by teams at Webflow and leading AEO and GEO platforms: be cited more often, be described more accurately, and turn that attention into revenue. It is informed by the publicly shared experiments and research of Webflow, HubSpot, Profound and Ahrefs.

Underscore AEO framework depicting the Visibility pillar.

01 Visibility

Be seen and cited. We help you show up more often when people ask AI tools questions that match your product or service.

Underscore AEO framework depicting the Comprehension pillar.

02 Comprehension

Be clearly understood. We make sure AI tools describe what you do accurately, who you help and why you are different.

Underscore AEO framework depicting the Conversion pillar.

03 Conversion

Turn clicks into revenue. We shape key pages so that when people do click through, it is easy to understand and easy to take the next step.

Our VCC Framework breaks down to essentially 6 steps

  • Discover – Personas, journeys and gaps

    We map your key personas and their questions, then check how AI tools talk about you, which pages they hit and where you’re losing them.

  • Architect - Fix the structure

    We tidy up how your content is organised, how pages link to each other and how your Webflow CMS is set up, so everything is easier to understand.

  • Enrich - Upgrade content and signals

    We improve page layouts, headings, FAQs and proof so answers are clearer and more useful, for both humans and AI.

  • Activate - Put the changes live

    We turn ideas into concrete tasks for your dev team, or we ship the changes on your key Webflow pages if you want us to.

  • Convert - Make pages sell better

    We adjust CTAs, forms and trust elements on high intent pages so that visitors who land from AI search know what to do next.

  • Optimise - Keep improving over time

    We check how AI tools currently talk about you, which pages matter most and where you are losing people.

    • How our Webflow AEO services work

    AEO Audit

    What you get

    • A clear view of where you do or do not show up in AI tools
    • A simple breakdown of how your most important pages are performing
    • A quick check of your current structure and signals (nothing too technical)
    • A 1 to 2 page summary of key findings in plain language
    • A short Loom or call to walk you through everything
    A focused once off audit so you can see what is working, what is not, and whether AEO is worth pushing now.

    AEO Plan

    What you get

    • A prioritised 30 to 90 day AEO roadmap
    • Page by page recommendations for your key templates and pages
    • A simple plan for how your content and CMS should be set up
    • Easy to follow tasks your dev team can plug into Jira, Linear or Notion
    • A handover call with your dev or agency to keep everyone aligned
    Perfect if you already have dev or a Webflow partner and need a realistic AEO plan for them to implement.

    AEO Partnership

    A comprehensive partnership that guides you through our VCC framework from start to finish. This minimum three-month engagement begins with an in-depth audit of your most important pages and user journeys, then develops those insights into a practical AEO plan aligned with your goals, timeline and resources. We work closely with your team to implement updates, monitor how AI tools respond, and refine key pages as we learn what performs best.

    We partner with you to help you make changes, track results and keep things moving.

    What AEO actually changes in the world

    Before we turned AEO into a service, we ran it on our own site first. We applied our VCC framework to our site and focused on a simple goal: “When someone asks an AI tool for a Webflow agency in Singapore, Underscore should show up as a safe recommendation.”

    Underscore showing up as part of the results from ChatGPT Webflow prompted chat.
    Underscore showing up as part of the results from Claude Webflow prompted chat.
    Underscore showing up as part of the results from Perplexity Webflow prompted chat.
    Underscore showing up as part of the results from Gemini prompted chat.

    With AEO done properly, businesses can enjoy three main wins.

    More accurate AI descriptions

    AI tools stop giving vague or wrong summaries and start explaining your product the way you want to be explained.

    More surface area in answers

    You start appearing in more AI answers for the questions you care about, not just when someone searches your brand name.

    Better conversion on key pages

    Visitors who land from AI search are more likely to book a demo, start a trial or ask for pricing, because the page they land on finally matches what they were looking for.

    Frequently Asked Questions

    • What is the difference between SEO and AEO

      SEO focuses on ranking your pages in traditional search results. It is about keywords, backlinks and technical health so you show up as a blue link.

      AEO (Answer Engine Optimisation) focuses on being chosen as a trusted source inside AI answers. It is about how clearly models can understand, summarise and safely recommend you.

      In practice, they work together. Good SEO gives you authority. AEO makes sure AI engines can actually read your site, extract the right answers and talk about you correctly.

    • How long does it take to see results from Webflow AEO

      You can usually see early signals in 4 to 8 weeks once changes are live and crawled. That might look like better AI descriptions of your brand, new citations in AI tools or improved engagement on key pages.

      More stable results such as consistent visibility across multiple AI engines and stronger lead flow typically build over 3 to 6 months. It also depends on how fast your team implements the recommendations.

    • Do I need to rebuild my entire site

      Most of the time, no. We keep your existing brand and focus on restructuring the pages and templates that actually drive revenue. That often means fixing layout, headings, FAQs, proof blocks and schema, not starting from zero.

      A full redesign only makes sense if the current design and structure are so limiting that AEO improvements cannot be implemented cleanly. In many cases, a focused upgrade of a few key pages is enough to start.

    • How do you measure success from AI search

      We look at three main buckets:

      • Visibility: Are you being cited in AI Overviews and tools like ChatGPT and Perplexity, and for which key queries
      • Comprehension: Are models describing what you do accurately, mentioning the right features, use cases and audiences
      • Conversion: Are visitors who land on your AEO optimised pages turning into demo requests, signups or enquiries at a healthy rate

      Behind that, we track supporting metrics such as search impressions, click throughs to AEO pages, time on page and conversion rate changes.

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    • Do you only work with Webflow sites

      We specialise in Webflow and most of our systems and templates are built around it. That is where we can move fastest and have the most control over structure, CMS and schema.

      If you are not on Webflow yet, we can still help with AEO strategy, audit and planning, then work with your existing dev team on implementation. For a full AEO program with page upgrades, Webflow is our preferred platform.

    Ready to make AI engines your strongest channel

    If you want to understand how AI search currently sees your brand and get a clear plan to improve it, start with an AEO audit. From there we can either equip your team or run the program with you.