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Webflow AEO that helps AI tools send you ready to buy visitors

We make your Webflow site easy for AI tools like ChatGPT, Perplexity and Google AI Overviews to understand and recommend, so more of the right people discover you, trust you and start a conversation.

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What is Answer Engine Optimisation (AEO)? The new AI Search terminology.

AEO, short for Answer Engine Optimization (also known as GEO or LLMO) is the practice of making your brand show up inside AI generated answers on platforms like ChatGPT, Microsoft Copilot, Perplexity, and Google’s AI Overviews.


Instead of fighting for a blue link, you are aiming to be:

  • Name checked as a recommended option
  • Cited as a trusted source
  • Summarised accurately when people ask about your space

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SEO gets you seen in search results, AEO gets you named in AI answers. As more people ask AI tools instead of “Googling it”, AEO is how brands keep visibility and trust even when users do not click through to a website.

Our Approach to AEO: The VCC Framework

Our VCC framework (Visibility, Comprehension, Conversion) follows the same principles used by teams at Webflow and leading AEO and GEO platforms: be cited more often, be described more accurately, and turn that attention into revenue. It is informed by the publicly shared experiments and research of Webflow, HubSpot, Profound, Peec, and Ahrefs.

We track a defined set of prompts across ChatGPT, Perplexity and Google AI Overviews by default, and can extend coverage to models like Gemini and Claude when your category needs it.

Underscore AEO framework depicting the Visibility pillar.

01 Visibility

Be seen and cited.
We help you show up more often when people ask AI tools questions that match your product or service, not just when they search your brand name.

Underscore AEO framework depicting the Comprehension pillar.

02 Comprehension

Be clearly understood.
We shape key pages so that when people do click through, it is obvious what you do and obvious what to do next.

Underscore AEO framework depicting the Conversion pillar.

03 Conversion

Turn clicks into revenue. We shape key pages so that when people do click through, it is easy to understand and easy to take the next step.

Our VCC Framework breaks down to essentially 6 steps

  • Discover – Personas, journeys and gaps

    We map your key personas and their questions, then check how AI tools talk about you today. which prompts you appear for, which competitors show up instead and which pages and sources AI is leaning on.

  • Architect - Fix the structure

    We tidy up how your content is organised, how pages link to each other and how your Webflow CMS is set up, so everything is easier to understand.

  • Enrich - Upgrade content and signals

    We improve page layouts, headings, FAQs and proof so answers are clearer and more useful, for both humans and AI.

  • Activate - Put the changes live

    We turn ideas into concrete tasks for your dev team, or we ship the changes on your key Webflow pages if you want us to.

  • Convert - Make pages sell better

    We adjust CTAs, forms and trust elements on high intent pages so that visitors who land from AI search know what to do next.

  • Optimise - Keep improving over time

    We keep an eye on how AI tools talk about you over time – your visibility, sentiment and position for tracked prompts – then feed those shifts back into new tests, content and page updates each month.

How our Webflow AEO services work

AEO Audit

What you get
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  • Snapshot of where you do / don’t show up in ChatGPT, Perplexity and Google AI Overviews
  • Quick view of how your key pages and journeys perform for AI and humans
  • Light review of structure, schema and trust signals
  • 1–2 page summary of findings with “fix now vs later”
  • Short Loom or call to walk you through it

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Perfect for teams exploring AEO and wanting quick proof of where they stand in AI search before investing deeper.

AEO Plan

What you get
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  • 30–90 day AEO roadmap based on real prompts and topics
  • Page-level recommendations for home, product, pricing and key articles
  • Plan for how content and Webflow CMS should be structured for AI
  • Clear task list your team or dev partner can plug into their tools
  • Handover call so everyone knows what to do next
Ideal for teams that believe in AEO and need a clear 30–90 day roadmap to guide their website and content efforts.

AEO Partnership

What you get
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  • Deep AEO audit of your entire site and journeys
  • AEO plan turned into a 4-month roadmap with clear milestones
  • Hands-on support to ship changes, refresh pages and create new content
  • Ongoing tracking of AI visibility, sentiment, position and competitors
  • Monthly report and strategy call covering what changed and what is next

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Best for teams ready to run AEO long-term, ship updates, and track visibility, sentiment, and growth over time.

What AEO actually changes in the world

Before we turned AEO into a service, we ran it on our own site first. We applied our VCC framework to our site and focused on a simple goal: “When someone asks an AI tool for a Webflow agency in Singapore, Underscore should show up as a safe recommendation.”

We wanted to prove AEO on ourselves first before ever offering it as a service.

Underscore showing up as part of the results from ChatGPT Webflow prompted chat.
Underscore showing up as part of the results from Claude Webflow prompted chat.
Underscore showing up as part of the results from Perplexity Webflow prompted chat.
Underscore showing up as part of the results from Gemini prompted chat.

With AEO done properly, businesses can enjoy three main wins.

More accurate AI descriptions

AI tools stop giving vague or wrong summaries and start explaining your product the way you want to be explained.

More surface area in answers

You start appearing in more AI answers for the questions you care about, not just when someone searches your brand name.name.

Better conversion on key pages

Visitors who land from AI search are more likely to book a demo, start a trial or ask for pricing, because the page they land on finally matches what they were looking for.

Frequently Asked Questions

  • What is the difference between SEO and AEO?

    SEO focuses on ranking your pages in traditional search results. It is about keywords, backlinks and technical health so you show up as a blue link.

    AEO (Answer Engine Optimisation) focuses on being chosen as a trusted source inside AI answers. It is about how clearly models can understand, summarise and safely recommend you.

    In practice, they work together. Good SEO gives you authority. AEO makes sure AI engines can actually read your site, extract the right answers and talk about you correctly.

  • How long does it take to see results from Webflow AEO?

    You can usually see early signals in 4 to 8 weeks once changes are live and AI tools have had time to crawl them. That might look like better AI descriptions of your brand, new citations in AI tools or improved engagement on key pages.

    More stable results such as consistent visibility across multiple AI engines and stronger lead flow typically build over 3 to 6 months. It also depends on how fast your team implements the recommendations.

  • Do I need to rebuild my entire site?

    In most cases, no. We keep your existing brand and focus on restructuring the pages and templates that actually drive revenue. That often means fixing layout, headings, FAQs, proof blocks and schema, not starting from zero.

    A full redesign only makes sense if the current design and structure are so limiting that AEO improvements cannot be implemented cleanly. In many cases, a focused upgrade of a few key pages is enough to start.

  • How do you measure success from AI search?

    We look at three main buckets.

    1. Visibility. how often you are mentioned or recommended in AI answers for your tracked prompts, and in what position. We also compare that with your key competitors.
    2. Comprehension. whether models describe what you do accurately, mention the right features and use cases, and talk about you with the right sentiment.
    3. Conversion. whether visitors who land on your AEO-optimised pages turn into demo requests, signups or enquiries at a healthy rate.

    Underneath those, we track supporting metrics such as which domains and URLs AI tools cite most often, and how search impressions, clicks and on-page behaviour change after AEO work ships.

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  • Do you only work with Webflow sites?

    We specialise in Webflow and most of our systems and templates are built around it. That is where we can move fastest and have the most control over structure, CMS and schema.

    If you are not on Webflow yet, we can still help with AEO strategy, audit and planning, then work with your existing dev team on implementation. For a full AEO program with page upgrades, Webflow is our preferred platform.

    If you are planning a move to Webflow, we can factor that into the AEO plan so you migrate with a clean structure from day one.

Ready to make AI engines your strongest channel

If you want to understand how AI search currently sees your brand and get a clear plan to improve it, start with an AEO audit. From there we can either equip your team or run the program with you.