Integrate ClaritySoft with Webflow

Claritysoft CRM is a cloud-based customer relationship management platform that centralises contact data, sales pipelines, marketing campaigns, and service activity in one place. It is known for its balance of power and simplicity, with sales, marketing, and service automation in an interface that is easy to adopt for growing teams.

When you connect Claritysoft CRM with Webflow, your website becomes the front door to a complete sales and customer management process. Webflow handles the design, UX, and content; Claritysoft captures leads, tracks opportunities, and supports follow-up through campaigns, tasks, and reporting. This lets founders and marketers run a professional CRM stack without rebuilding their site.

Together, Webflow + Claritysoft CRM give you a clear path from anonymous visitor to loyal customer: forms and CTAs on your Webflow pages feed qualified leads into Claritysoft, where your sales and marketing workflows keep the conversation moving.

Why integrate Claritysoft CRM with Webflow

Integrating Claritysoft CRM with Webflow gives you a central, structured place for every lead your site generates. Instead of scattering enquiries across inboxes and spreadsheets, you capture them as leads in Claritysoft with full contact details, source information, and follow-up tasks, so nothing slips through the cracks.

It also lets you connect marketing activity on your Webflow site to real pipeline and revenue. With leads, opportunities, and sales orders all tracked in Claritysoft, you can see which campaigns and landing pages are producing qualified deals, not just clicks, and adjust your Webflow content and offers accordingly.

Finally, Claritysoft CRM’s focus on usability and customisation means your team can adapt it to your specific process. Custom fields, filters, and reports help sales and marketing work from one shared view of accounts and deals, while Webflow remains your flexible front-end for messaging and design.

How to integrate Claritysoft CRM with Webflow

Method 1: Connect Webflow forms to Claritysoft CRM via Zapier

A practical, no-code way to integrate Webflow and Claritysoft CRM is through Zapier. Claritysoft (often listed as “Clarity CRM”) has a Zapier app that can create new leads when Webflow form submissions come in.

At a high level, you connect your Webflow site and Claritysoft CRM to Zapier, choose a Webflow form submission as the trigger, and set “Create Lead” in Claritysoft as the action. You then map form fields (name, email, company, message, source, etc.) to the corresponding lead fields in Claritysoft. Once the Zap is turned on and your site is published, every new form submission on Webflow is automatically added as a lead in Claritysoft with no manual data entry.

Method 2: Use Claritysoft web forms embedded in Webflow

Claritysoft offers web forms that can turn website visitors into leads directly inside your CRM. You can create a form in Claritysoft, configure which fields and lead lists it should use, and then generate embed code.

In Webflow, you place an Embed element where you want the form to appear (for example, on a contact, demo request, or content download page) and paste the form code. When visitors submit the embedded form, their information goes straight into Claritysoft as new leads, following your chosen assignment rules and workflows, while you keep full control over the surrounding layout and content in Webflow.

What you can do with Webflow + Claritysoft CRM

You can turn your Webflow marketing site into a structured lead-generation engine. Every contact or demo form submission becomes a Claritysoft lead, automatically assigned to the right salesperson, added to campaigns, and included in pipeline forecasts, giving you clear visibility from first visit to closed deal.

You can run coordinated marketing campaigns that connect website behaviour to CRM activity. Landing pages, content offers, and webinar signups built in Webflow can feed specific lists and campaigns in Claritysoft, where marketing automation helps you schedule follow-ups, track engagement, and hand off qualified leads to sales.

You can also use Claritysoft’s customer service and project tools to support the full lifecycle. Webflow pages can collect support requests or project enquiries, which Claritysoft then tracks through delivery and service workflows, so your team always has context on each customer’s history in one place.

Best practices

Define your lead fields and stages clearlyDecide which fields Webflow forms should capture and how they map to Claritysoft lead, contact, and opportunity fields. Keep naming consistent so sales, marketing, and reporting all use the same definitions.

Start with one or two core formsBegin by integrating your highest-intent Webflow forms (for example, “Contact sales” or “Request demo”) before wiring every form to Claritysoft. This keeps your CRM clean and helps you prove the flow before scaling it out.

Review data quality and follow-up rhythm regularlyCheck for duplicates, incomplete data, and stalled leads inside Claritysoft, and refine your Webflow forms or workflows accordingly. Make sure follow-up tasks and campaigns are actually triggered so leads from your site do not sit idle.

Need help integrating Claritysoft CRM with Webflow?

As a Webflow-focused agency, we can help you plan and implement a clean Webflow + Claritysoft CRM setup, from designing the right forms and mapping fields to configuring Zapier workflows or embedded forms and refining your Webflow UX around the lead journey. We can also help you build repeatable sales and marketing workflows on top of the integration so your team can focus on conversations, not admin. If you would like a partner to handle the setup and optimisation, reach out and we will walk you through the best approach for your funnel.