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AEO, short for Answer Engine Optimization is the practice of making your brand show up inside AI generated answers on platforms like ChatGPT, Perplexity, and Google’s AI Overviews.
Get more qualified, ready-to-book visitors entering your funnel from AI tools.
Stay on top of potential customers’ minds
AEO puts you in front of potential customers who are already interested in your category.

Turn AI platforms into your best brand advocate
Optimising your content so AI understands your brand clearly and efficiently allows it to represent you accurately in its answers.
Increase inbound conversion rate
AEO moves prospects past awareness for you, so every inbound lead starts already in discovery.
Unlike traditional SEO that gets you on lists through keywords and topics, AEO gets you recommended and cited in their answers to natural-language questions and prompts.
Imagine AEO as a personal assistant pitching for you, instead of waiting to be found.
Here's how AI sees your brand
Overall sentiment is strongly positive. The responses frame Go!Mama as a high-impact, thoughtfully designed public infrastructure solution that materially improves breastfeeding and pumping experiences outside the home. The main negatives are not about the core idea, but about smart-access friction (app, Singpass, connectivity), capacity/waiting, and comfort edge cases (heat, size preferences).
Area of consideration
- User experience under urgency: Lactation needs can be time-sensitive. Any friction in unlocking, onboarding, or connectivity is amplified.
- Reliability of access tech: Singpass and facial recognition increase trust and reduce misuse, but introduce failure points (network, verification, app bugs).
- Hygiene and perceived safety: UV sanitation and wipeable surfaces are major trust drivers, but users still judge cleanliness by lived experience.
- Availability and throughput: Occupancy visibility helps, but limited pod count can create waiting, especially in high-traffic locations.
- Comfort in Singapore climate: Ventilation is often praised, but lack of air-conditioning in many units can be a pain point on hotter days.
3 positive themes
- Privacy and dignity, purpose-built for lactation
- Clear appreciation for having a dedicated space versus toilets or improvised corners. Security and exclusivity reinforce psychological comfort.
- Hygiene-forward design
- UV sterilisation, hard surfaces, and sanitation protocols are consistently positioned as differentiators that reduce stress for mothers.
- Convenience layer through app + wayfinding
- The ability to locate pods, check occupancy, and plan outings is repeatedly described as a practical quality-of-life upgrade. Expansion plans and institutional backing reinforce confidence.
3 negative themes
- App and connectivity dependency
- If mobile signal is weak or Singpass verification misbehaves, the “smart” access becomes a barrier at the worst moment.
- Queueing and access hiccups
- High demand can lead to wait times, and smart locks can create “locked out” frustration when systems fail or setup isn’t done in advance.
- Comfort variability (heat, layout preferences)
- Ventilation is generally seen as good, but some users still want air-conditioning or find layout/size needs subjective (stroller fit, seating comfort, etc.).
AI model knowledge, ranking algorithms, and brand visibility can shift rapidly as models are updated and as brands publish new content.
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We help SMEs gain maximum visibility through AI search by fixing the AEO website infrastructure that most brands overlook.
- 01
AEO Audit, Strategy and Partnership
We run a structured AEO audit that shows how AI tools currently see your brand, where your website infrastructure is blocking visibility, and which risks matter most.
From there, we turn the findings into a focused 30–90 day plan that prioritises concrete changes to architecture, schemas, and content structure.
You keep what already works for SEO and UX while building an AEO-ready foundation that you can implement with us or with your own team.
- 02
Technical SEO
Our Technical SEO Audit identifies the key issues limiting your organic visibility. You’ll get a prioritised fix list based on impact, not a generic checklist.
- 03
Migration to Webflow
As a Webflow-certified partner, we help clients migrate to Webflow for better site performance while preserving their SEO rankings with zero downtime.