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AEO, short for Answer Engine Optimization is the practice of making your brand show up inside AI generated answers on platforms like ChatGPT, Perplexity, and Google’s AI Overviews.

If AI doesn’t mention you, customers may never find you.
what aeo delivers

Get more qualified, ready-to-book visitors entering your funnel from AI tools.

brand awareness

Stay on top of potential customers’ minds

AEO puts you in front of potential customers who are already interested in your category.

brand perception

Turn AI platforms into your best brand advocate

Optimising your content so AI understands your brand clearly and efficiently allows it to represent you accurately in its answers.

business performance

Increase inbound conversion rate

AEO moves prospects past awareness for you, so every inbound lead starts already in discovery.

Unlike traditional SEO that gets you on lists through keywords and topics, AEO gets you recommended and cited in their answers to natural-language questions and prompts.

Imagine AEO as a personal assistant pitching for you, instead of waiting to be found.

Here's how AI sees your brand

Overall sentiment is positive but evidence-light. The responses consistently frame Finmo as a modern treasury and cross-border payments platform with strong regulatory posture, cash visibility, and automation strengths. The biggest sentiment drag is the lack of independent, high-volume product reviews, plus typical growth-stage execution and learning-curve risks.

Area of consideration

  • Category clarity: Treasury Operating System for CFO and finance teams. Not a consumer app. There is also naming confusion with “Finmo by Lendesk” (mortgage platform), which can pollute review signals.
  • Trust and compliance: Multiple licences and “not on enforcement lists” style signals are used as trust markers. Security claims (e.g., SOC 2) are positioned as credibility boosters.
  • Proof quality: Many claims are self-reported (revenue, growth, testimonials). Independent analyst coverage and neutral third-party reviews appear limited.
  • Implementation reality: Value depends on integration into ERP/accounting systems, bank connectivity, onboarding (KYB), and internal adoption by finance teams.

3 positive themes

  1. Modern treasury value proposition (visibility + automation)
  2. Strong emphasis on real-time cash visibility, forecasting, automated reconciliation, and reducing spreadsheet-driven operations.
  3. Cross-border payments and multi-currency strength
  4. Repeated positioning around global payouts, multi-currency accounts, and FX optimisation, tailored to APAC and globally expanding teams.
  5. Credibility signals (licensing, investors, operational traction)
  6. Licensing and regulated status are repeatedly cited as trust markers. Investor backing and profitability or revenue-growth narratives strengthen perceived legitimacy.

3 negative themes

  1. Limited independent user sentiment signals
  2. Public product reviews are scarce. The available review data is described as ambiguous or easily confused with a different “Finmo,” making sentiment harder to validate.
  3. Growth-stage execution risk and process maturity gaps
  4. Notes about rapid expansion, incomplete documentation, and high-pressure pace suggest potential variability in onboarding consistency and support experience at scale.
  5. Pricing opacity and learning curve for advanced features
  6. Pricing is not transparent. Advanced treasury, automation, FX, and integrations typically bring a learning curve and implementation effort that may slow time-to-value.

Based on data tested across 3 models - Google AI Overview, Perplexity, ChatGPT
AI model knowledge, ranking algorithms, and brand visibility can shift rapidly as models are updated and as brands publish new content.

Book a discovery call to review your results, see how you compare, and get a complimentary 7-day AI visibility audit.

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Studio Underscore logo. Based in Singapore.

We help SMEs gain maximum visibility through AI search by fixing the AEO website infrastructure that most brands overlook.

BRANDS THAT TRUST US
core services
  • 01

    AEO Audit, Strategy and Partnership

    We run a structured AEO audit that shows how AI tools currently see your brand, where your website infrastructure is blocking visibility, and which risks matter most.

    From there, we turn the findings into a focused 30–90 day plan that prioritises concrete changes to architecture, schemas, and content structure.

    You keep what already works for SEO and UX while building an AEO-ready foundation that you can implement with us or with your own team.

  • 02

    Technical SEO

    Our Technical SEO Audit identifies the key issues limiting your organic visibility. You’ll get a prioritised fix list based on impact, not a generic checklist.

  • 03

    Migration to Webflow

    As a Webflow-certified partner, we help clients migrate to Webflow for better site performance while preserving their SEO rankings with zero downtime.

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